This exclusive survey of rights holders and key industry professionals looks at how sports organizations are dealing with increased demand for content, changes in consumption habits and ferocious competition for audience share.
Learn more about challenges facing rights holders in a shifting technological landscape plus new opportunities for sports brands and content owners to increase engagement with their audience and generate new revenue from near-live and archive video.
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Nowadays there are virtually no boundaries regarding how, when and where people can interact with video content across digital, social and mobile platforms. Our whitepaper suggests that for rights holders and sports brands, it is crucial to respond to this growing trend or risk being left behind.
Our survey suggests that there remains untapped growth potential when it comes to distributing library content – archive footage can be a powerful storytelling tool and a way to reach new audiences. In a multi-platform media landscape library content is a valuable brandbuilding tool.
Machine Learning is now capable of identifying (and learning) players, brands, objects and actions so the process of indexing new video content and cataloguing legacy media will be handled by artificial intelligence. Content feeds to broadcasters and social media channels will also be heavily automated.