5 business benefits of using a CMS


    5 business benefits of using a CMS

    A Content Management System (CMS) is a powerful tool that frees non-technical users from the shackles of controlling a technically complex website.

    It means anyone can add to, edit or manage a website. It means you will have more time to focus on bettering your business instead of trying to understand reams of code. It means you have full control of your website 24 hours a day and seven days a week, without waiting for a third party provider to grant access or make changes.

    A competent CMS means a lot of things to a lot of businesses, but here are five key advantages:



    Every user does not have to have the same level of technical competency but all users can understand a CMS. This, in turn, means you will not have to spend a lot of time and money training non-technical users to apply a range of changes as no previous coding knowledge is required. Our ImagenWeb CMS allows users to edit a range of components on your website from simple tasks (such as text changes through our easy-to-use WYSIWYG editor) to more difficult tasks (such as uploading media or creating clips).


    Multiple users

    Most businesses will want a range of users to have input into its website. The Imagen CMS allows admin users to grant access to certain user groups, manage roles and publish permissions so every individual has the appropriate level of control over the website. It even supports secure institutionalized logins via email domains and Single Sign On too.


    Simple design changes

    The look of your website can also be altered from a CMS.  The content and design can be edited independantly from each other, while the website remains fully functional. This gives your site a consistent appearance, which is great for branding and all changes appear automatically, without any cumbersome uploads and waiting for the site to go live. The ImagenWeb CMS allows users to switch custom or ‘out of the box’ themes easily or drill down and alter the design of website components, such as media players, to match your site’s design exactly.


    Better content management

    Yes, stating that a content management system helps you to manage content might seem like a no brainer, but it’s an important benefit. It’s not just about being able to update or remove content, a CMS will automatically remove any links to removed content (for example, if you decide to take down a Christmas promotion or a job vacancy) and will integrate with SEO efforts to streamline your marketing approach.


    Complete control

    It’s all been leading up to this benefit, but a CMS means that, instead of relying on an external third party, you are in complete control of your business website with a CMS. This means you have the ability to assign tasks and roles, check the site’s progress and make a plethora of changes without trawling through hundreds of pages of code or contacting a third party, waiting for them to implement those changes and having to pay them for doing the honours.

    Being in the driving seat when it comes to your website is a powerful and invaluable business tool.


    If you need more information on ImagenWeb’s CMS, the wider Imagen Enterprise Video Platform and some of its features please click here or contact one of the team today.


    • The Best of Live and Archive for Fans and Broadcasters – Imagen v6

      Imagen v6 enables rights holders to market and distribute live and archive sports content to broadcasters or production companies, whilst engaging with sport fans through social.

    • From Live to Archive

      Imagen v6 accelerates the convergence of live and archive workflows, to deliver more efficient and economically scalable cloud based media management. From Live to Archive, find out how you can reach out to a new audience and do more with your media using Imagen v6.

    • Imagen proud to join this year’s SVG Summit

      We were honoured to be joined at this year’s SVG Summit by Louise Lawler from WTA Media who presented Imagen’s solution for WTA Media Portal.

    • 10 reasons why your business needs a corporate newsroom

      In an age of insta-media, your business can’t afford to lag behind. Whether you’re a car manufacturer, pharma giant, sports broadcaster or corporate enterprise, you need to be at the forefront of the in-house media centre scene. And you need to be working with a company which knows how to optimize your assets and bring your newsroom to life.

    • Champions Hockey League

      Champions Hockey League Archive now available via Imagen

      The Champions Hockey League media portal provides rapid online access to broadcast partners, league members and sponsors who will be able to search an exclusive library of CHL media and download HD quality assets in just a few clicks.

    Leave a Comment

    Your email address will not be published. Required fields are marked *