5 types of killer visual content

How can you make your brand stand out from the crowd?

Many companies use blog posts, step-by-step guides and videos to give their customers the information they need in a range of accessible formats.

But if you want to keep customers engaged and create advertising wares that make your brand truly stand out from the crowd content marketing is the way to go, research reveals.

Content marketing allows companies to provide customers with useful information in a range of formats. There are a range of visual assets out there to capture the imagination of your target audience. Here are our top five visual assets and the most effective ways to use them:

1. Photos

Photos are already a dominant force in the content marketing world – and the day-to-day world of the consumer. There are countless ways to integrate photos into a marketing strategy, depending on your brand and campaign. But a picture really does paint a thousand words to contextualise your content, increase its appeal and make it more accessible to a wider audience base.

In fact, articles with images get 94 per cent more total views and tweets including images receive almost 150 per cent more retweets than those without, research reveals.

2. Charts

Pie charts and bar charts, to name a couple, are the bread and butter of marketing departments who are eager to provide consumers with snazzy visual aids. They’re also a great tool to visualise data, identify relationships and bring context into complex information.

When creating charts remember to keep it simple, only include the main pieces of data, find an interesting and logical way to display the data and execute it.

3. Visual representations

Visual representations are used to introduce concepts and are usually paired with text to further outline that idea or concept. Simply put, a visual representation shows you what a piece of text is trying to tell you.

It’s a great way to reach out with the popular VARK theory from Neil Fleming touting that almost two-thirds of the world’s population are visual learners.

4. Comics

The comic book is a familiar and incredibly popular format often associated with a more light-hearted tone. The visual nature of a comic paired with the expectation of humour makes it an appealing medium.

This balance of information and humour can be a difficult ask, particularly for complicated ideas. The work of Grant Snider is a good place to start – check out this example as a good way to introduce the premises behind the detailed topic of typography.

5. Annotated screenshots

For those working with technical step-by-step guides or tutorials, an annotated set of screenshots can help to orient your audience and give them contextual clues to solve issues. Software guides use this medium regularly to break up blocks of text and give a user visual cues.

What about infographics?

Infographics are a great tool to engage and present your content in a beautiful format – but some argue that their appeal is coming to an end.

Rand Fishkin, marketing guru and founder of, argued that the infographic format can easily become cluttered and overwhelming, which destroys their effectiveness.

The benefits of visual assets compared to infographics is their simplicity. The visual assets we’ve discussed communicate one or two ideas or sets of data, making them a highly effective tool.

Visual assets are often far quicker to create, have more flexible applications, are easier to share around and are more likely to be read as a whole.

As a digital asset management company, this opinion may come as no surprise. Visual assets or, more precisely, the effective management of digital assets is what we do best. Click here to find out more about our asset management software.

  • Levelling the media playing field in sport

    Levelling the media playing field in sport

    The changing landscape of sports presents a unique opportunity for smaller federations to leverage affordable cloud technology to compete for market share.

  • hollywood leaks

    Hollywood’s Battle Against Video Leaks

    Our new infographic highlights how the physical distribution of screener videos to voters before awards ceremonies has led to a significant increase in piracy of films and TV shows.

  • speed counts

    When you’re delivering content, speed counts

    When it comes to consuming media online, speed is everything. Media buyers will always choose to use responsive and effective content providers who provide them with the high-quality video they want as soon as possible. Is that you? It could be…

  • What did you miss at IBC 2018?

    The IBC Show closed little over a week ago and it didn’t fail to impress! As you’d expect from Europe’s leading media and entertainment event, there were lots of impressive products on display, innovations and new technologies, including our latest system update – Imagen version 7.

  • Who has access to your content?

    Do you know who has access to your content? You should.

    The ease of downloading premium content for free on the internet means that the figures concerning online copyright infringement are staggering. With these numbers in mind, it has never been more important to protect your premium content from potential pirates. How you distribute content is key.

  • Why take the risk? How your organisation can learn from Google and avoid internal video leaks. 

    Handling sensitive video assets can be stressful for organisations if they don’t have the right tools. Whether it’s Town Hall meetings or other video recordings, a lack of control can spell trouble for security, compliance and the reputation of the brand. Here are 3 tips to help you avoid leaks.

  • Imagen v7 ready for Chrome’s Picture in Picture

    From today, anyone visiting an Imagen v7 media portal will be able to take advantage of Chrome’s new Picture in Picture (PiP) feature.

  • It’s in the mail – Imagen version 7

    As a communications medium, email is facing stiff competition from its sexier, younger cousin – video. By 2021 a million minutes of video will cross global IP networks every second. Are we ready for video? What can we learn from the evolution of email to help us predict the future of video?

Leave a Comment

Your email address will not be published. Required fields are marked *