5 types of killer visual content

How can you make your brand stand out from the crowd?

Many companies use blog posts, step-by-step guides and videos to give their customers the information they need in a range of accessible formats.

But if you want to keep customers engaged and create advertising wares that make your brand truly stand out from the crowd content marketing is the way to go, research reveals.

Content marketing allows companies to provide customers with useful information in a range of formats. There are a range of visual assets out there to capture the imagination of your target audience. Here are our top five visual assets and the most effective ways to use them:

1. Photos

Photos are already a dominant force in the content marketing world – and the day-to-day world of the consumer. There are countless ways to integrate photos into a marketing strategy, depending on your brand and campaign. But a picture really does paint a thousand words to contextualise your content, increase its appeal and make it more accessible to a wider audience base.

In fact, articles with images get 94 per cent more total views and tweets including images receive almost 150 per cent more retweets than those without, research reveals.

2. Charts

Pie charts and bar charts, to name a couple, are the bread and butter of marketing departments who are eager to provide consumers with snazzy visual aids. They’re also a great tool to visualise data, identify relationships and bring context into complex information.

When creating charts remember to keep it simple, only include the main pieces of data, find an interesting and logical way to display the data and execute it.

3. Visual representations

Visual representations are used to introduce concepts and are usually paired with text to further outline that idea or concept. Simply put, a visual representation shows you what a piece of text is trying to tell you.

It’s a great way to reach out with the popular VARK theory from Neil Fleming touting that almost two-thirds of the world’s population are visual learners.

4. Comics

The comic book is a familiar and incredibly popular format often associated with a more light-hearted tone. The visual nature of a comic paired with the expectation of humour makes it an appealing medium.

This balance of information and humour can be a difficult ask, particularly for complicated ideas. The work of Grant Snider is a good place to start – check out this example as a good way to introduce the premises behind the detailed topic of typography.

5. Annotated screenshots

For those working with technical step-by-step guides or tutorials, an annotated set of screenshots can help to orient your audience and give them contextual clues to solve issues. Software guides use this medium regularly to break up blocks of text and give a user visual cues.

What about infographics?

Infographics are a great tool to engage and present your content in a beautiful format – but some argue that their appeal is coming to an end.

Rand Fishkin, marketing guru and founder of, argued that the infographic format can easily become cluttered and overwhelming, which destroys their effectiveness.

The benefits of visual assets compared to infographics is their simplicity. The visual assets we’ve discussed communicate one or two ideas or sets of data, making them a highly effective tool.

Visual assets are often far quicker to create, have more flexible applications, are easier to share around and are more likely to be read as a whole.

As a digital asset management company, this opinion may come as no surprise. Visual assets or, more precisely, the effective management of digital assets is what we do best. Click here to find out more about our asset management software.

  • Boxing

    Why sports should adopt boxing’s formula

    Boxing is known for its ability to generate huge interest in their one-off fights. But, with the amount of financial investment involved, it’s hard for other sports to match it. But when you stop to think about the impressive way that these events are promoted in order to build interest, there are some key takeaways that sports of all sizes should look to emulate.

  • Champions Hockey League

    Champions Hockey League Archive now available via Imagen

    The Champions Hockey League media portal provides rapid online access to broadcast partners, league members and sponsors who will be able to search an exclusive library of CHL media and download HD quality assets in just a few clicks.

  • 5 Ways Sports Can Win With Video In The Cloud

    5 Ways Sports Organisations Can Win With Video

    Cloud-based services empower sports organisations of any size to make the most of their video content to build brand, generate revenue, increase audience engagement and protect sporting legacy. Our infographic highlights 5 key ways to win with video.

  • It's high time sports organisations embraced digital

    It’s high time sports organisations embraced digital

    The changing landscape of sports consumption presents a unique opportunity for all sports federations if they can adapt their media strategy quickly.

  • Scottish Natural Heritage prepare for a new digital landscape

    Scottish Natural Heritage choose Imagen to more easily manage their content through its lifecycle and promote a more flexible way of working; geared towards internal and external collaboration.

  • Levelling the media playing field in sport

    Levelling the media playing field in sport

    The changing landscape of sports presents a unique opportunity for smaller federations to leverage affordable cloud technology to compete for market share.

  • hollywood leaks

    Hollywood’s Battle Against Video Leaks

    Our new infographic highlights how the physical distribution of screener videos to voters before awards ceremonies has led to a significant increase in piracy of films and TV shows.

  • speed counts

    When you’re delivering content, speed counts

    When it comes to consuming media online, speed is everything. Media buyers will always choose to use responsive and effective content providers who provide them with the high-quality video they want as soon as possible. Is that you? It could be…

Leave a Comment

Your email address will not be published. Required fields are marked *