Blog

Dave Franza

Imagen appoints Dave Franza as consultant in US Sports Market

London, UK – 20 March 2018 – Imagen, the leading Software-as-a-Service video management company, announced today that it has engaged Dave Franza as consultant, a move that highlights its expansion in the US sports market. Franza will bring his unique customer perspective and expertise on the implementation of Media Asset Management systems in the AmericanRead more

Evolve with ever-changing viewing habits with Imagen version 6

To thrive and survive, sports organisations need to be first to publish, offer a wider range of content and provide a better service – not just to fans, but also for their broadcast partners and production teams. See how Imagen version 6 can help you meet the changing needs of your audience.

Infographic: don’t let pirates steal your audience

New Infographic: Illegal streaming means sports businesses are losing the attention of fans. What’s caused this change, and what can be done to counteract it?

How top sports brands utilise video on social media

Sports viewing habits have changed, but not all sports brands have suffered. Learn about the sports brands leading the fightback and how to effectively use video on social media in our latest guide.

The Best of Live and Archive for Fans and Broadcasters – Imagen v6

Imagen v6 enables rights holders to market and distribute live and archive sports content to broadcasters or production companies, whilst engaging with sport fans through social.

From Live to Archive

Imagen v6 accelerates the convergence of live and archive workflows, to deliver more efficient and economically scalable cloud based media management. From Live to Archive, find out how you can reach out to a new audience and do more with your media using Imagen v6.

Why the rise of near-live pirated sport content points to an underexploited business opportunity

Fans want access to near-live content as quickly as possible. Despite the surge in pirated and user-posed content, there is an opportunity for sports content owners and distributors to capitalise on.

video hosting

Understanding the risks of public video hosting vs your own secure video platform

In recent years, businesses have become increasingly reliant on video – whether for operational use, internal communications and/or brand promotion. As a result, the processes and technology used to manage and distribute these increasing volumes of video is becoming a crucial issue. Here are 4 key reasons public video hosting isn’t the quick fix you might have hoped.

5 reasons why a good media management platform is crucial for preserving your brand

The statistics speak for themselves; the ability to quickly distribute promotional video content online is key to the success of your marketing efforts. It’s where your audience are, it accounts for a big chunk of your marketing budget – here’s how to make the whole process much more efficient.

Understanding Video Monetization Platforms

Video monetization platforms are not rare. But to find a service which suits exactly what your business needs is a little more complicated.