Blog

Tom Halkyard

Posts By Tom Halkyard

Tom joined the Imagen Marketing team in 2015 and has since helped to build and deliver the Imagen brand through multiple channels. He also has a keen interest in sports and technology.

Sports focusing on fans

New video delivery deals highlight fan focus

In 2019, we should expect to see new initiatives and offerings from organisations as they look to enable wider audiences to consume their sport through new technologies, wherever they are. Here are some examples that highlight the way the industry is moving.

Resolutions cover

4 Key Media Management Resolutions For 2019

Improved media management can make you and your team’s life much simpler, make content more impactful, and save you some man hours down the road. With this in mind, I present 4 things you should consider to up your game in 2019.

Boxing

Why sports should adopt boxing’s formula

Boxing is known for its ability to generate huge interest in their one-off fights. But, with the amount of financial investment involved, it’s hard for other sports to match it. But when you stop to think about the impressive way that these events are promoted in order to build interest, there are some key takeaways that sports of all sizes should look to emulate.

5 Ways Sports Can Win With Video In The Cloud

5 Ways Sports Organisations Can Win With Video

Cloud-based services empower sports organisations of any size to make the most of their video content to build brand, generate revenue, increase audience engagement and protect sporting legacy. Our infographic highlights 5 key ways to win with video.

It's high time sports organisations embraced digital

It’s high time sports organisations embraced digital

The changing landscape of sports consumption presents a unique opportunity for all sports federations if they can adapt their media strategy quickly.

Levelling the media playing field in sport

Levelling the media playing field in sport

The changing landscape of sports presents a unique opportunity for smaller federations to leverage affordable cloud technology to compete for market share.

Why take the risk? How your organisation can learn from Google and avoid internal video leaks. 

Handling sensitive video assets can be stressful for organisations if they don’t have the right tools. Whether it’s Town Hall meetings or other video recordings, a lack of control can spell trouble for security, compliance and the reputation of the brand. Here are 3 tips to help you avoid leaks.

The essential tech considerations for live-streamed Town Halls

When planning to live-stream your organisation’s Town Hall meeting, it’s tempting to try and use an existing system within your business to record and broadcast the video. Here are 4 key reasons why tools like Skype or GoTo Meeting don’t quite cut it.

Don't Give Colleagues A Reason To Skip Town Halls

Don’t give your colleagues a reason to skip out on your Town Halls

We explore how to overcome a key challenge of delivering Town Hall meetings within your organisation – fault-free access for remote employees.

Town Hall Imagen

Don’t risk your CEO’s credibility with poor video technology

Live-stream Town Hall meetings have become the most effective way to deliver internal company messages. We look at how to avoid technology pitfalls that can embarrass your CEO and put you in the hot seat.