Blog

Posts By Kerry Freeman

When Kerry isn't busy running marathons around the world, she's talking with leading brands in media and sports to help them manage and deliver their content more efficiently.

hollywood leaks

Hollywood’s Battle Against Video Leaks

Our new infographic highlights how the physical distribution of screener videos to voters before awards ceremonies has led to a significant increase in piracy of films and TV shows.

speed counts

When you’re delivering content, speed counts

When it comes to consuming media online, speed is everything. Media buyers will always choose to use responsive and effective content providers who provide them with the high-quality video they want as soon as possible. Is that you? It could be…

Who has access to your content?

Do you know who has access to your content? You should.

The ease of downloading premium content for free on the internet means that the figures concerning online copyright infringement are staggering. With these numbers in mind, it has never been more important to protect your premium content from potential pirates. How you distribute content is key.

Why take the risk? How your organisation can learn from Google and avoid internal video leaks. 

Handling sensitive video assets can be stressful for organisations if they don’t have the right tools. Whether it’s Town Hall meetings or other video recordings, a lack of control can spell trouble for security, compliance and the reputation of the brand. Here are 3 tips to help you avoid leaks.

It’s in the mail – Imagen version 7

As a communications medium, email is facing stiff competition from its sexier, younger cousin – video. By 2021 a million minutes of video will cross global IP networks every second. Are we ready for video? What can we learn from the evolution of email to help us predict the future of video?

The essential tech considerations for live-streamed Town Halls

When planning to live-stream your organisation’s Town Hall meeting, it’s tempting to try and use an existing system within your business to record and broadcast the video. Here are 4 key reasons why tools like Skype or GoTo Meeting don’t quite cut it.

The Right Way to Distribute Preview Content

The right (and wrong way) to distribute preview content

Every time a big TV or film awards show rolls around, studios, networks and production companies spend thousands of dollars sending out their shows to voters and judges on DVD. This old-fashioned approach might seem strange, but that’s the way it’s always been done. Surely it’s time for change?

Are You Losing Out To Piracy

Are you losing out to piracy on your review materials?

To get media buyers and reviewers interested in your content, you need to find a secure way to get them to engage with it. Traditionally, you would send a ‘screener’, a preview of the content on a DVD or portable hard drive. But, once physical copies are out there in the world, you no longer have control over them.

Premium Content Deserves a Premium Viewing Experience

Premium content deserves a premium viewing experience

Creating quality video content is an expensive business, so there is often a lot riding on how a reviewer or media buyer judges it. Yet, when content is sent out into the wild, it’s often without the same care and attention to detail that was used to create it. We explore the benefits of providing a premium experience.

Don't Give Colleagues A Reason To Skip Town Halls

Don’t give your colleagues a reason to skip out on your Town Halls

We explore how to overcome a key challenge of delivering Town Hall meetings within your organisation – fault-free access for remote employees.