Blog

Why age doesn’t define your audience

Our latest report addressed the changing nature of sports viewing habits. But it’s not just Millenials driving these changes. Are you segmenting your audience appropriately?

The Best of Live and Archive for Fans and Broadcasters – Imagen v6

Imagen v6 enables rights holders to market and distribute live and archive sports content to broadcasters or production companies, whilst engaging with sport fans through social.

Why it’s so important for sport brands to give audiences what they want

The way that audiences consume sports content has changed. It’s crucial for sports brands to adapt to these changes, but what’s the cause and how can these issues be addressed?

Screenocean announce partnership with BAFTA

Screenocean (a subsidiary of video management company Imagen Ltd) announces partnership with BAFTA and will be live-capturing all the red carpet and backstage interviews at this year’s Award Ceremony on Sunday 18th February.

From Live to Archive

Imagen v6 accelerates the convergence of live and archive workflows, to deliver more efficient and economically scalable cloud based media management. From Live to Archive, find out how you can reach out to a new audience and do more with your media using Imagen v6.

Why the rise of near-live pirated sport content points to an underexploited business opportunity

Fans want access to near-live content as quickly as possible. Despite the surge in pirated and user-posed content, there is an opportunity for sports content owners and distributors to capitalise on.

Report: Capitalise and profit from changing sports viewing habits

With TV ratings declining, piracy on the rise, and fans viewing habits fundamentally changing, sports media owners and distributors are faced with new challenges. Discover how to protect both your brand and revenue in the modern era.

10 Reasons why you should be using video in your social media

Video is becoming an increasingly important part of the promotional mix. Here are 10 reasons why you should be using video in your social media.

Imagen proud to join this year’s SVG Summit

We were honoured to be joined at this year’s SVG Summit by Louise Lawler from WTA Media who presented Imagen’s solution for WTA Media Portal.

Imagen 5 breaks the video barrier

Imagen version 5 helps busy media managers bring their content to market quicker – and deliver the best user experience for a global audience   For media managers, keeping on top of an existing collection and dealing with incoming content on a daily basis is a constant challenge. Content owners want the best for theirRead more