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Posts By Charlie Horrell

Charlie joined Imagen in April 2017 as CEO after a successful track record at a range of blue chip businesses in the UK, Europe and Asia. With a career that has focussed on driving businesses within the digital, technology and media space, Charlie brings with him exceptional leadership and commercial experience.

Why age doesn’t define your audience

Our latest report addressed the changing nature of sports viewing habits. But it’s not just Millenials driving these changes. Are you segmenting your audience appropriately?

Why it’s so important for sport brands to give audiences what they want

The way that audiences consume sports content has changed. It’s crucial for sports brands to adapt to these changes, but what’s the cause and how can these issues be addressed?

Why the rise of near-live pirated sport content points to an underexploited business opportunity

Fans want access to near-live content as quickly as possible. Despite the surge in pirated and user-posed content, there is an opportunity for sports content owners and distributors to capitalise on.

Why preserving your legacy with video archives is more important than ever

The biggest businesses in the world have made use of video archiving for much more than just storing content. Learn more about the importance of preserving your historical content in this post that looks at how Kraft Foods turned their video content into a crucial asset for it’s Cadbury’s integration.

5 Ways Consumer Tech Adapted To Increased Demand For Video In 2017

2017 has seen another big leap in video consumption and the implications of this ever-increasing demand for content has certainly influenced advancements in consumer technology in the last 12 months. Technology manufacturers and online social media platforms have both used our increased demand for video content to make their products more desirable by increasing ourRead more

Rajiv Ouseph – The Use of Video in Sport

The use of video has certainly developed during my playing career. For our sport, video is a crucial tool to critique our game and connect with our fans.

Staff Training

Staff training can be fun AND effective

Last week I was having a discussion with a prospect that needed a platform to deliver short training videos to over fifty-thousand staff across the globe. Being in the hospitality market – they had a range of skills and capabilities. From quick-repairs to a lawnmower to mixing the perfect mojito to guest management. They urgentlyRead more

Archive Video in American Presidential Elections – Part 2

The influence of video in American campaigns in the digital age is profound and complex and is becoming a central component of candidates’ strategies.

Archive Video in American Presidential Elections

The influence of video in American campaigns in the digital age is profound and complex and is becoming a central component of candidates’ strategies.

Maximize operational efficiency with drone video

Businesses worldwide are discovering the benefits and challenges of integrating Unmanned Aircraft Systems into their operations. As oil and gas companies explore the possibilities UAS can bring to their businesses, a significant percentage of market share is now shifting to this industry.