Blog

Tom Halkyard

Posts By Tom Halkyard

Tom joined the Imagen Marketing team in 2015 and has since helped to build and deliver the Imagen brand through multiple channels. He also has a keen interest in sports and technology.

5 Ways Sports Can Win With Video In The Cloud

5 Ways Sports Organisations Can Win With Video

Cloud-based services empower sports organisations of any size to make the most of their video content to build brand, generate revenue, increase audience engagement and protect sporting legacy. Our infographic highlights 5 key ways to win with video.

It's high time sports organisations embraced digital

It’s high time sports organisations embraced digital

The changing landscape of sports consumption presents a unique opportunity for all sports federations if they can adapt their media strategy quickly.

Levelling the media playing field in sport

Levelling the media playing field in sport

The changing landscape of sports presents a unique opportunity for smaller federations to leverage affordable cloud technology to compete for market share.

Chelsea FC choose Imagen for preservation and distribution of historic archive

Chelsea’s new content portal, powered by Imagen, provides fast access to archive content for Chelsea TV, Sponsors, International Broadcasters and Newsrooms.

World Cup trends

How are viewer trends evolving at the World Cup?

The magnitude of the World Cup, in terms of viewership and consumer interest, makes it one of the most popular sporting spectacles in the world. But evolving trends in consumption behaviour suggest that fans will be watching the coverage very differently compared to four years ago.

Imagen proud to join this year’s SVG College Summit

This year at the SVG College Summit, we were joined by Weston Carter from Auburn University who demonstrated our work with Auburn Athletics Department. Take a look at the full presentation here and find out why Imagen and college sports are a perfect match.

Are college sports making the most of their media?

As the popularity of college sports has increased, athletic departments have had to become more sophisticated and hone their media asset management and delivery systems. However, a large majority could well be passing up this fantastic opportunity.

Evolve with ever-changing viewing habits with Imagen version 6

To thrive and survive, sports organisations need to be first to publish, offer a wider range of content and provide a better service – not just to fans, but also for their broadcast partners and production teams. See how Imagen version 6 can help you meet the changing needs of your audience.

Infographic: don’t let pirates steal your audience

New Infographic: Illegal streaming means sports businesses are losing the attention of fans. What’s caused this change, and what can be done to counteract it?

How top sports brands utilise video on social media

Sports viewing habits have changed, but not all sports brands have suffered. Learn about the sports brands leading the fightback and how to effectively use video on social media in our latest guide.