Blog

Are college sports making the most of their media?

As the popularity of college sports has increased, athletic departments have had to become more sophisticated and hone their media asset management and delivery systems. However, a large majority could well be passing up this fantastic opportunity.

Evolve with ever-changing viewing habits with Imagen version 6

To thrive and survive, sports organisations need to be first to publish, offer a wider range of content and provide a better service – not just to fans, but also for their broadcast partners and production teams. See how Imagen version 6 can help you meet the changing needs of your audience.

Infographic: don’t let pirates steal your audience

New Infographic: Illegal streaming means sports businesses are losing the attention of fans. What’s caused this change, and what can be done to counteract it?

How top sports brands utilise video on social media

Sports viewing habits have changed, but not all sports brands have suffered. Learn about the sports brands leading the fightback and how to effectively use video on social media in our latest guide.

Why age doesn’t define your audience

Our latest report addressed the changing nature of sports viewing habits. But it’s not just Millenials driving these changes. Are you segmenting your audience appropriately?

Olympics online delivery

How the Olympics have focused video production on taking advantage of online and social

Understanding the scale of the Olympic Games and how consumption habits have caused a change of focus for the IOC and official broadcasters towards online output.

The Best of Live and Archive for Fans and Broadcasters – Imagen v6

Imagen v6 enables rights holders to market and distribute live and archive sports content to broadcasters or production companies, whilst engaging with sport fans through social.

Why it’s so important for sport brands to give audiences what they want

The way that audiences consume sports content has changed. It’s crucial for sports brands to adapt to these changes, but what’s the cause and how can these issues be addressed?

Why the rise of near-live pirated sport content points to an underexploited business opportunity

Fans want access to near-live content as quickly as possible. Despite the surge in pirated and user-posed content, there is an opportunity for sports content owners and distributors to capitalise on.

Report: Capitalise and profit from changing sports viewing habits

With TV ratings declining, piracy on the rise, and fans viewing habits fundamentally changing, sports media owners and distributors are faced with new challenges. Discover how to protect both your brand and revenue in the modern era.