Blog

Why age doesn’t define your audience

Our latest report addressed the changing nature of sports viewing habits. But it’s not just Millenials driving these changes. Are you segmenting your audience appropriately?

Olympics online delivery

How the Olympics have focused video production on taking advantage of online and social

Only now, when an Olympic Games is in full flight, can you fully appreciate the enormity of these biannual global broadcast events – the volume of TV coverage, the amount of conversations it generates across social media, the 24-hour news stories – it’s inescapable. Over the last few years, the Olympic Games have seen massiveRead more

The Best of Live and Archive for Fans and Broadcasters – Imagen v6

Imagen v6 enables rights holders to market and distribute live and archive sports content to broadcasters or production companies, whilst engaging with sport fans through social.

Why it’s so important for sport brands to give audiences what they want

The way that audiences consume sports content has changed. It’s crucial for sports brands to adapt to these changes, but what’s the cause and how can these issues be addressed?

Why the rise of near-live pirated sport content points to an underexploited business opportunity

Fans want access to near-live content as quickly as possible. Despite the surge in pirated and user-posed content, there is an opportunity for sports content owners and distributors to capitalise on.

Report: Capitalise and profit from changing sports viewing habits

With TV ratings declining, piracy on the rise, and fans viewing habits fundamentally changing, sports media owners and distributors are faced with new challenges. Discover how to protect both your brand and revenue in the modern era.

Imagen proud to join this year’s SVG Summit

We were honoured to be joined at this year’s SVG Summit by Louise Lawler from WTA Media who presented Imagen’s solution for WTA Media Portal.

Beyond Live: Building Better Video Distribution For a Changing Audience

Learn more about challenges facing rights holders in a shifting technological landscape plus new opportunities for sports brands and content owners to increase engagement with their audience and generate new revenue from near-live and archive video.

WTA Media

WTA Media chooses Imagen to power tournament media distribution for broadcasters

WTA Media, a partnership between the Women’s Tennis Association (WTA) and Perform Group, has collaborated with Imagen to create an online broadcast content distribution portal, enabling their broadcast partners to access the very latest high-resolution footage from the worldwide professional tennis tour for women.

sports logger

Discoverability crucial for satisfying increased demand for sports content

Sports footage is one of the most popular and sought after products across the world and fantastically lucrative for sports federations, leagues and broadcasters alike – but fulfilling this demand represents a huge test.