Ian Mottashed

Posts By Ian Mottashed

Ian is our Head of Product Marketing.

What can enterprise learn from sport?

Sport and business have a great deal in common, but what digital benefits can businesses take from the success of sports?

Major League Baseball chooses Imagen for MLB Portal

Imagen are ideally placed to meet the growing demand for the sporting content and the latest deal demonstrates our ongoing commitment to the US market.

The Lewis Hamilton guide to setting yourself up for success

Learn about the three Hamilton-inspired strategies that all sports executives can apply to their business.


Direct-to-Consumer trend pushing sports to go it alone

There’s a revolution taking place in sports media, one that’s being driven by cloud-based video delivery. The Direct-To-Consumer trend might be the most transformative shift in broadcasting for this generation.

Five coaches who led their teams to victory, against the odds

See how sports executives can learn from five inspirational sports coaches to transform the effectiveness of their sports content strategies.

When tech made champions: five digital innovations in sport

Discover what technology have transformed the way athletes trains and sporting organisations thrive.

Women's sports

Infographic: The Rise of Women’s Sport

The stats show that women’s sports are ready to start reaching their full potential and 2019 is sure to provide a huge lift. Check out our infographic for more.

Why women’s sport is now big business

With the growth of women’s sports afforded by new channels to reach audiences and changing perceptions, the commercial outlook has never been so positive.

Women in sport

The rise, fall and rise of women’s sport

Thanks to new and expanding broadcast channels, a wide range of women’s sports are beginning to enjoy a surge in popularity and commercial success.

Sports focusing on fans

New video delivery deals highlight fan focus

In 2019, we should expect to see new initiatives and offerings from organisations as they look to enable wider audiences to consume their sport through new technologies, wherever they are. Here are some examples that highlight the way the industry is moving.