Blog

Ian Mottashed

Posts By Ian Mottashed

Ian is our Head of Product Marketing.

What can enterprise learn from sport?

Sport and business have a great deal in common, but what digital benefits can businesses take from the success of sports?

Who is viewing your video content?

Incorporating video analytics can help you measure user behaviour, find insights about usage, and drive real change that improve your business performance.

Major League Baseball chooses Imagen for MLB Portal

Imagen are ideally placed to meet the growing demand for the sporting content and the latest deal demonstrates our ongoing commitment to the US market.

The Lewis Hamilton guide to setting yourself up for success

Learn about the three Hamilton-inspired strategies that all sports executives can apply to their business.

The top 3 biggest challenges in video storage

While there are many ways to manage a video archive (from local storage to a cloud-based MAM), each comes with its own pros and cons. However, you store your video, here are three of the most common challenges you’ll need to overcome…

Five coaches who led their teams to victory, against the odds

See how sports executives can learn from five inspirational sports coaches to transform the effectiveness of their sports content strategies.

When tech made champions: five digital innovations in sport

Discover what technology have transformed the way athletes trains and sporting organisations thrive.

How to brand your video assets the easy way

Maintaining a strong brand identity is key to success and the effectiveness of branded video assets is going some way towards this.

Global office: Content when and where you want it

In an increasingly connected world, many businesses and organisations need to operate right across the planet. But there are several key challenges in managing digital content, particularly when it comes to video.

5 types of video library (which one works for you?)

Consolidating videos scattered across your corporate network requires a secure and searchable video library. From the most basic, to highly advanced – here are 5 you can’t afford to ignore.