Blog

Why preserving your legacy with video archives is more important than ever

The biggest businesses in the world have made use of video archiving for much more than just storing content. Learn more about the importance of preserving your historical content in this post that looks at how Kraft Foods turned their video content into a crucial asset for it’s Cadbury’s integration.

Video tablet

Protect Yourselves, Protect Your Content

Everyday, people within your organisation are taking risks when sharing sensitive and valuable content. Without storage and management policies and the supporting technology and processes, this is an easy routine to slip into. It’s often haste and lack of adherence to protocol that causes the most damage in the workplace in terms of data breachesRead more

10 Reasons why you should be using video in your social media – part 2

Video is becoming an increasingly important part of the promotional mix. Here are 10 reasons why you should be using video in your social media.

10 Reasons why you should be using video in your social media

Video is becoming an increasingly important part of the promotional mix. Here are 10 reasons why you should be using video in your social media.

video hosting

Understanding the risks of public video hosting vs your own secure video platform

In recent years, businesses have become increasingly reliant on video – whether for operational use, internal communications and/or brand promotion. As a result, the processes and technology used to manage and distribute these increasing volumes of video is becoming a crucial issue. Here are 4 key reasons public video hosting isn’t the quick fix you might have hoped.

5 Ways Consumer Tech Adapted To Increased Demand For Video In 2017

2017 has seen another big leap in video consumption and the implications of this ever-increasing demand for content has certainly influenced advancements in consumer technology in the last 12 months. Technology manufacturers and online social media platforms have both used our increased demand for video content to make their products more desirable by increasing ourRead more

Imagen proud to join this year’s SVG Summit

We were honoured to be joined at this year’s SVG Summit by Louise Lawler from WTA Media who presented Imagen’s solution for WTA Media Portal.

Media management solution: building the business case

For people who aren’t directly involved in media production, management or distribution, it’s hard to understand why the need for a sophisticated media management solution is so pressing. Here, we explore how “the people in pain” can get buy-in and secure budget through producing a robust business case.

The benefits of retaining ALL your video footage

You can never truly know where and when you might need video content. If you needed proof that this is the case, the behind the scenes story of Ridley Scott’s ‘Blade Runner’ should be enough to convince you.

5 reasons why a good media management platform is so important to marketing departments

The statistics speak for themselves; the ability to quickly distribute promotional video content online is key to the success of your marketing efforts. It’s where your audience are, it accounts for a big chunk of your marketing budget – here’s how to make the whole process much more efficient.