sports logger

Discoverability crucial for satisfying increased demand for sports content

Sports footage is one of the most popular and sought after products across the world and fantastically lucrative for sports federations, leagues and broadcasters alike – but fulfilling this demand represents a huge test.

Fans in 2017 are inherently more demanding in their need for content than the generation before them. As media consumers, we are no longer satisfied with seeing accurate, entertaining, well-presented information. Rightly or wrongly, we now value speed of access to content almost as highly as its actual ‘quality’ and our loyalty to broadcast channels goes out the window as we look to get new content as quickly as we can. The rise of illegally streamed content and user-posted highlights on social media show the level of impatience we now have for the latest sports update.

The faster sports organisations can produce and compile content, as well as make it easily discoverable, the more engagement and value they can extract. Crucial to this discoverability is media cataloguing. Up until now, fast and effective logging of content has been an expensive and slow process – conducted largely by more resourced organisations who can afford warehouses of on-premise equipment and dedicated, centrally-located teams of loggers.

The faster sports organisations can produce and compile content, as well as make it easily discoverable, the more engagement and value they can extract.

At Imagen, we constantly strive to create media management tools that enable content owners to distribute their content as quickly as possible and make the most of its potential value. With the latest release of our software, we’ve introduced a browser-based logging tool that reduces the time it takes to catalogue and distribute content to your consumer and commercial audiences whilst significantly cutting the costs to do so. Not only that, we’ve made it really simple to use and easy to integrate into your existing workflow.

Imagen Media Logger is our new professional media cataloguing tool built into our existing Imagen media management software and it allows logging teams to use a web browser to simply click or tap a customisable group of keywords on a grid to create consistent time-based media annotations. These pieces of accompanying metadata will be crucial to curating and making your content easily discoverable for your audience. Read more about the importance of video metadata here.

With the maturation of online editing and distribution solutions, online media logging represents the final step in creating an entirely cloud-based production process – designed to meet the increasing and impatient global demand for sports content.

For more information about Imagen and how it can help you improve your content distribution, request a demo or get in touch.


This exclusive survey of rights holders and key industry professionals looks at how sports organisations are dealing with increased demand for content, changes in consumption habits and ferocious competition for audience share.

Tom Halkyard

Tom Halkyard

Tom joined the Imagen Marketing team in 2015 and has since helped to build and deliver the Imagen brand through multiple channels. He also has a keen interest in sports and technology.

More posts by Tom Halkyard
  • WTA Media

    WTA Media chooses Imagen to power tournament media distribution for broadcasters

    WTA Media, a partnership between the Women’s Tennis Association (WTA) and Perform Group, has collaborated with Imagen to create an online broadcast content distribution portal, enabling their broadcast partners to access the very latest high-resolution footage from the worldwide professional tennis tour for women.

  • Sports focusing on fans

    New video delivery deals highlight fan focus

    In 2019, we should expect to see new initiatives and offerings from organisations as they look to enable wider audiences to consume their sport through new technologies, wherever they are. Here are some examples that highlight the way the industry is moving.

  • Boxing

    Why sports should adopt boxing’s formula

    Boxing is known for its ability to generate huge interest in their one-off fights. But, with the amount of financial investment involved, it’s hard for other sports to match it. But when you stop to think about the impressive way that these events are promoted in order to build interest, there are some key takeaways that sports of all sizes should look to emulate.

  • 5 Ways Sports Can Win With Video In The Cloud

    5 Ways Sports Organisations Can Win With Video

    Cloud-based services empower sports organisations of any size to make the most of their video content to build brand, generate revenue, increase audience engagement and protect sporting legacy. Our infographic highlights 5 key ways to win with video.

  • It's high time sports organisations embraced digital

    It’s high time sports organisations embraced digital

    The changing landscape of sports consumption presents a unique opportunity for all sports federations if they can adapt their media strategy quickly.

Leave a Comment

Your email address will not be published. Required fields are marked *