To deliver seamless live-streamed Town Hall meetings, you need to choose a reliable service provider.
When planning to live-stream your organisation’s Town Hall meeting, it’s tempting to try and use an existing system within your business to record and broadcast the video. Your company may use communication tools like Skype or GoTo Meeting, and out of convenience you’ve decided to use these for live-streaming.
The problem here is that these systems are not designed for live-streaming to a wider audience, and in the end, you are left with a low-quality video, that may or may not have been recorded, and no means of distributing the video for remote employees to watch later. In short, the results are a disaster.
Thankfully, with a little inside knowledge of what to look for in a live-stream service provider, it doesn’t have to be that way.
Taking a look under the bonnet
The reason businesses opt for incumbent, or convenient quick-fix options is they don’t fully understand why a premium live-streaming service processes video in the way it does.
When reviewing your options, there are four processes that you’ll want your solution to be capable of.
To achieve this, you’ll need plenty of video transcoding power to convert that raw live video into one that can be watched on demand – on PCs, laptops and mobile devices. At Imagen we have a scalable video processing architecture designed to cope with peaks in demand and process any kind of video at high speed, ready for immediate access across your organisation.
Making the decision that’s right for your business
If you don’t take the above processes into account, then the various technical risks associated with live-streaming your Town Halls increases. These risks can be damaging to brand reputation and senior management credibility, not to mention your own for choosing a poor service provider.
By taking the time to consider these technical requirements, and selecting the best live-stream service provider, you will never need to consider these issues again. The system will just work as you want it to.
To help you to understand the key technical features of a premium live-stream service provider, and how to choose the right one, download our new eBook.