Give sports fans a real piece of the action

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    move the goalposts

    Give sports fans a real piece of the action

    One of the great things about the internet is that it can connect people from different parts of world together. No matter where you’re from, sport is one thing people are always going to bond over or engage with. Love it or hate it, it’s something everyone has an opinion on. But everyone will agree that the way we interact with sports has undergone quite a change…

    Moving the goalposts

    Social media has given sports fandom a whole new dimension – supporting a team or player is no longer just about cheering from the touchline or the stands, or watching a match on TV. We can interact with our heroes in more ways than ever before through Twitter, Instagram, Facebook and the like. So if you have a sport-based website – whether you’re a small club showing videos of your team’s best bits, or a sporting body showcasing interviews with players or managers – it’s important you embrace this trend to really engage with your fans.

    Sounds too complicated? Or worse, expensive? Using Imagen to build your website and host your content makes it all really straightforward. You won’t have to fork out loads of cash for expensive equipment or software, either. Once you’re up and running fans can quickly and easily stream video, add comments and download media. So before you know it they’ll be talking about and sharing your clips. The easier it is for them to pass on your latest video to their friends, the more fans you’ll be able to add to your list.

    Content Community

    Anyone with a smartphone can create and share content. You’ve only got to look at YouTube to realise they’re doing just that. Why not tap into this free resource and get them uploading their sports clips or interviews to your branded media site? With Imagen you can set things up to let them do just that. That’s potentially millions of content creators adding valuable media to your site, engaging with your brand, and passing content onto their friends to do the same. For free.

    Don’t just broadcast fixture listings or match results on your website. Create a community where fans can talk, share and interact with you and each other – if they feel like you’re actively engaging with them, they are more likely to stick with you. This platform makes it easier for global followers as watching these video clips hosted on your site might be the only way they can follow their team or engage with a sports organisation.

    To find out more, try Imagen today.

    Ian Mottashed

    Ian Mottashed

    Ian is one of the longest-standing members of the Imagen (formerly Cambridge Imaging Systems) story. Our VP Marketing, not content with everything else he has to coordinate, somehow also manages to find time to lend his hand to a blog post or two.

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