IBC Karaoke 2014

How event promoters can create and deliver engaging videos at before, during and after the big day to generate interest across multiple channels.

When planning to live-stream your organisation’s Town Hall meeting, it’s tempting to try and use an existing system within your business to record and broadcast the video. Here are 4 key reasons why tools like Skype or GoTo Meeting don’t quite cut it.

Every time a big TV or film awards show rolls around, studios, networks and production companies spend thousands of dollars sending out their shows to voters and judges on DVD. This old-fashioned approach might seem strange, but that’s the way it’s always been done. Surely it’s time for change?

To get media buyers and reviewers interested in your content, you need to find a secure way to get them to engage with it. Traditionally, you would send a ‘screener’, a preview of the content on a DVD or portable hard drive. But, once physical copies are out there in the world, you no longer have control over them.

Creating quality video content is an expensive business, so there is often a lot riding on how a reviewer or media buyer judges it. Yet, when content is sent out into the wild, it’s often without the same care and attention to detail that was used to create it. We explore the benefits of providing a premium experience.