Another great year at IBC. A sing song is always welcome – looking forward to 2015.
Ian is one of the longest-standing members of the Imagen (formerly Cambridge Imaging Systems) story. Our VP Marketing, not content with everything else he has to coordinate, somehow also manages to find time to lend his hand to a blog post or two.More posts by Ian Mottashed
As a communications medium, email is facing stiff competition from its sexier, younger cousin – video. By 2021 a million minutes of video will cross global IP networks every second. Are we ready for video? What can we learn from the evolution of email to help us predict the future of video?
How event promoters can create and deliver engaging videos at before, during and after the big day to generate interest across multiple channels.
In 2019, we should expect to see new initiatives and offerings from organisations as they look to enable wider audiences to consume their sport through new technologies, wherever they are. Here are some examples that highlight the way the industry is moving.
Boxing is known for its ability to generate huge interest in their one-off fights. But, with the amount of financial investment involved, it’s hard for other sports to match it. But when you stop to think about the impressive way that these events are promoted in order to build interest, there are some key takeaways that sports of all sizes should look to emulate.