London, UK – 20 March 2018 – Imagen, the leading Software-as-a-Service video management company, announced today that it has engaged Dave Franza as consultant, a move that highlights its expansion in the US sports market. Franza will bring his unique customer perspective and expertise on the implementation of Media Asset Management systems in the American Sports market to the Imagen US team.
With a career that includes application development and information processing technologies in the Broadcast and Engineering areas of NFL Films, Dave Franza was responsible for driving technological advancements contributing to the explosive growth in size and production capability across the NFL Network for over three decades.
As a well-known face in the Sports Technology industry and with over 30 years’ experience developing digital content strategies, Franza will provide Imagen with consultancy services via his company TipLynx which he set up after retiring from NFL Films in December 2017.
Dave Franza said, “Imagen already enjoys an excellent reputation across sports organizations in Europe and I’m now looking forward to helping the company grow their footprint in the US. Imagen can help any size sports organization make the most of their video library – whether that’s providing more choice and a better service for broadcast partners, or simply keeping the fans up to date on social media. “
Nick Ashwin, Director of Business Development – North America, Imagen, said, “Engaging with Dave Franza will offer unique insight into the way US sports organizations plan their digital strategies and manage their video libraries. We are confident that Dave will make a major contribution to our business as we continue to win new clients in sports around the world.”
Imagen helps sports organizations and media companies to manage and distribute their ever growing media libraries – enabling fast, easy, secure and controlled access to content through a highly customisable content portal.
Speed to market, greater choice and ease of access are critical to maximising the value of sports content. Imagen allows rights holders to monetise near-live video assets more effectively via a premium content distribution portal. Offering pin-point time-based video searching, instant playback, online editing and high-speed file transfers Imagen also unlocks the full commercial potential in your archive.
With customers including Premier League, IMG, ATP Media, Champions Hockey League, WTA and many more, Imagen implements a unique set of processes and technical expertise to ensure that video is managed in the most efficient and cost-effective way possible. As the sheer amount of video data grows throughout the world, Imagen strives to create a platform that can generate more revenue from legacy and near-live video – as well as preserving priceless sporting archives for the next generation of fans.