Video has become an indispensable commodity in today’s corporate world, and it has permeated every aspect of the user experience. Providing the world’s media with a superior experience, a broad choice of content and accelerated file delivery represents an unmissable opportunity in an incredibly competitive marketplace.
Despite the popularity, prevalence and importance of video when it comes to PR and media coverage however, recent reports have identified a major issue – that the vast majority of corporate newsrooms and media centres are failing to meet the needs of journalists and media broadcasters, with only an incredibly small 6% meeting expectation*.
In an age of insta-media, your business can’t afford to lag behind. Whether you’re a car manufacturer, pharma giant, sports broadcaster or corporate enterprise, you need to be at the forefront of the in-house media centre scene. And you need to be working with a company which knows how to optimize your assets and bring your newsroom to life.
PR is arguably the most powerful form of awareness your business can have and no company can afford to ignore it. Being able to provide a deep, broad variety of content to media contacts instantly, at broadcast quality, puts you at a huge advantage.
According to a recent survey*, 95% of journalists access an online corporate newsroom at least monthly, with 41% of those relying solely on a company’s website to provide all the media collateral required. 80% of journalists who took part in the survey said they would actively seek out a company’s newsroom if it met expectation. The opportunity here is therefore huge.
Your corporate newsroom, or corporate media centre, must be searchable, credible and reliable; it needs to make a journalist’s life easier. If you provide a seamless, hassle-free user experience then you’ll be top of the list next time an opportunity comes up. Likewise, the more comprehensive your digital assets, the more opportunities there are for PR coverage, and you can become a go-to contact for broadcasters, producers and journalists.
The quality of your corporate media centre is a direct reflection of your brand, its values, its story and its priorities. By providing a trusted, consistent brand voice you can control and influence the impression that others have of your brand, while conveying quality of production and asset management. It’s a hugely beneficial string to your brand identity bow, and puts you at the forefront of media interaction and opportunity.
Unlike some digital asset management platforms, with Imagen you get full control over branding as well, so your corporate newsroom becomes a seamless extension of your existing website. It will look and feel like part of your business, because it is – and it has been designed to be slick and user-friendly, removing any obstacles between access and exposure.
A recent survey by HubSpot Research has shown that marketers incorporating video will grow revenue up to 49% faster than non-video users. Web pages with video keep people there an average of 2.6 times longer than those without. The report also states that over half of all marketers rate video as having the highest ROI of any marketing collateral. It’s big business, and it’s going to stay that way for the foreseeable future.
While marketing often goes hand in hand with PR, a professional and well-managed corporate media centre will offer wider advantage. You have comprehensive breadth and depth of content that’s fully searchable, instantly available 24/7 and provided at broadcast quality, meaning agencies and internal stakeholders, as well as external media contacts, have instant and secure access to your digital assets.
Flexible access options also allow you to foster relationships with influencers in your market, working with bloggers or other social media contacts to provide them with “behind the scenes” access to boost engagement, providing valuable opportunities for awareness. Browser based editing tools enable permitted users to clip, share and download high-resolution media. Fast. Which all add up to richer, broader content marketing and a more agile response rate to new marketing opportunities.
Connect your media with internal and external stakeholders to improve collaboration and corporate communications via a secure, easy to access platform. Both internal and external communications become slick, professional and straightforward, helping suppliers, staff, customers and media stay informed, entertained or influenced.
Our set up allows for optimized syndication and collaboration, enabling users to create comments, syndicate via social media and share collections and clips with colleagues or press. It’s simple, and it’s totally secure.
Analysis and information
Setting up your corporate newsroom is important, but we also provide detailed analytics to show you how it has been accessed and ingested. Simple to use dashboards deliver audience insight via up to the minute information on usage and engagement rates so you know exactly how your media is being used, and by whom.
You can see what’s working and where opportunities lie – information is power, and your corporate newsroom will be set up to give you all the information you need to make informed decisions about your digital assets.
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