What is the problem with YouTube?

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    What is the problem with YouTube?

    Looking for the world’s number one free video hosting solution? – click here.

    Still reading? Is something worrying you about trusting your valuable video to YouTube? Fear – that’s a healthy instinct. Let’s express that feeling as a top ten list of YouTube fails.

    one

    YouTube uses progressive downloads

    That means the file is downloaded to your cache or can be ripped by third party tools – in essence, your content is not secure and easy to steal and distribute. Imagen streams small chunks on request which breaks up the file – that means the file can’t be easily downloaded as a whole – it is a true streaming delivery.

    two

    YouTube visitors engage with the YouTube brand

    Not yours – and there’s a million directions they can take from any one video – and it all happens within YouTube. Imagen allows you to customise the customer experience completely – from curated content, latest news and supporting information – all within the confines of a branded environment.

    three

    YouTube does not store your original or highest resolution file

    You may well be able to stream HD content in YouTube but it won’t store broadcast resolution masters – or even preserve your original file.

    four

    YouTube has relatively simple access controls

    Imagen has advanced access controls – (including single sign on) which define permission for who can see your content and what they can do with it – at a granular level. YouTube does not give you the same degree of control.

    five

    YouTube can spin up rival brands

    For example, if you look for a review of a specific laptop, when it’s finished it can easily spin up a rival as a related video – Imagen sticks with your content only.

    six

    YouTube can spin up negative content

    Search for a brand – a bank for example – and watch the glossy promo. Then look at the related videos down the side and see dozens of homespun videos from angry customers complaining that the bank foreclosed their business. YouTube contains a large amount of garbage and dubious content. Imagen is all about your brand and your content – you control the message… and you can be sure about the quality and integrity of the video.

    seven

    YouTube interrupts with adverts

    Your Imagen system is ad-free and doesn’t annoy your visitors.

    eight

    YouTube doesn’t have editing capabilities

    Imagen has frame precise clipping allowing users to find the content they need and then order high res clips for download (assuming they have the permission to do that).

    nine

    YouTube does not offer licensing options

    OK – YouTube offers many ways to monetize content – but only Imagen allows users to license content through micro payments – as well set up payment gateways for subscription based VOD access (like YouTube).

    ten

    YouTube does not support complex metadata schemas

    YouTube remains very simplistic, at best there is a title, date and description. Imagen allows you to create as many fields as you like to describe your media – it also has some world class tools for rapid cataloguing and bulk ingesting content.

    Imagen manages media for some of the world’s biggest brands, preserving large collections of video for the long term and enabling controlled access and distribution through a secure, scalable, highly customizable web platform.

    Featuring powerful ingest workflows and full asset management, Imagen Video Platform provides a convenient and cost-effective way to manage media content without the need for hardware expenditure and hosting expertise.

    Imagen delivers a premium performance for premium content – allowing customers to search entire video libraries in seconds, playback proxies, create edits, run workflows and download high resolution content.

    Jack Cammish

    Jack is our Master of Ceremonies - amongst many other Marketing activities, he manages delivery of the Imagen brand to the world through a number of events and tradeshows across the year.

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