Infographic: don’t let pirates steal your audience

Increasing numbers of illegal streaming services are giving sports fans unprecedented access to almost any sporting fixture or event. With quality as well as quantity on the rise, sports fans are turning away from official sources of content and sports brands are losing their audiences.

In the latest series of Imagen reports on the changes in sports content consumption, we’ve looked at what fans actually want and how to counteract the trend. We’ve explored how leading international sports brands are adapting their strategy to meet new demands, and recapped on why this is important; it isn’t just about fan engagement, it’s about preserving your brand and protecting your revenue streams.

 

What do your fans want to see?

To summarise our findings and offer practical advice on the solution for sports businesses, we’ve constructed the below infographic:

Imagen Sports Infographic

Next steps – taking back your audience

In order to recapture your audience, an effective media management and distribution platform is essential.

To see how Imagen can work for your sports business, maximising the value of your archived and future content, book a tour today.

TAKE A TOUR OF THE IMAGEN PLATFORM

Get a feel for the extent to which our platform would meet your needs by seeing it in action.

Request a personalised, no-obligation tour and begin to understand the power of your video footage when supported by the right solution.

Ian Mottashed

Ian is one of the longest-standing members of the Imagen (formerly Cambridge Imaging Systems) story. Our VP Marketing, not content with everything else he has to coordinate, somehow also manages to find time to lend his hand to a blog post or two.

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