NextPrevious
Women's sports

Infographic: The Rise of Women’s Sport

The time has come for women’s sports to start reaching their full potential and high-profile sports events in 2019 look set to provide a huge lift.

This summer, sports fans have both the women’s football and netball World Cups to look forward to. Set against a backdrop of increasing awareness and general interest in women’s sports, these events are sure to push fan engagement to a record high.

In the last few years, the perception of women’s sport has started to shift and, with new online channels to consume content, audiences are growing as a result. Leading brands are now beginning to appreciate the value of aligning their brand to successful female sports athletes or properties that have growing fan bases.

If new sponsorship opportunities can bring long-awaited new investment into women’s sports, there is every chance that these sports can begin to really accelerate their growth at a rate which many might not have expected.

Take a look at our latest infographic below for all the stats that prove the outlook looks bright for women’s sport.

 

Women's sports infographic

 

Related article: New online channels are making it far easier for women’s sports to attract audiences, shift traditional perceptions around female athletes, and grow their audiences around the world. Read more.

Tom Halkyard

Tom Halkyard

Tom joined the Imagen Marketing team in 2015 and has since helped to build and deliver the Imagen brand through multiple channels. He also has a keen interest in sports and technology.

More posts by Tom Halkyard
  • Imagen

    Direct-to-Consumer trend pushing sports to go it alone

    There’s a revolution taking place in sports media, one that’s being driven by cloud-based video delivery. The Direct-To-Consumer trend might be the most transformative shift in broadcasting for this generation.

  • When tech made champions: five digital innovations in sport

    Discover what technology have transformed the way athletes trains and sporting organisations thrive.

  • Sports focusing on fans

    New video delivery deals highlight fan focus

    In 2019, we should expect to see new initiatives and offerings from organisations as they look to enable wider audiences to consume their sport through new technologies, wherever they are. Here are some examples that highlight the way the industry is moving.

  • Boxing

    Why sports should adopt boxing’s formula

    Boxing is known for its ability to generate huge interest in their one-off fights. But, with the amount of financial investment involved, it’s hard for other sports to match it. But when you stop to think about the impressive way that these events are promoted in order to build interest, there are some key takeaways that sports of all sizes should look to emulate.

  • 5 Ways Sports Can Win With Video In The Cloud

    5 Ways Sports Organisations Can Win With Video

    Cloud-based services empower sports organisations of any size to make the most of their video content to build brand, generate revenue, increase audience engagement and protect sporting legacy. Our infographic highlights 5 key ways to win with video.

Leave a Comment

Your email address will not be published. Required fields are marked *

NextPrevious