LADbible to monetise social video content through Imagen video platform

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    LADbible to monetise social video content through Imagen video platform

    ContentBible will manage and license LADbible’s media library

    LONDON — 23. 07. 2018 — Social media and entertainment company LADbible have selected Imagen’s platform to manage and market their diverse collection of original and user generated video through a major update to their CONTENTbible channel.

    The firm which prides itself in “redefining entertainment and news for a social generation” will use Imagen as their main content discovery and licensing platform. The award-winning video management platform will also provide long-term archiving for their large collection of videos, which are enjoyed by millions daily across social media, celebrating “everyday heroes, epic failures and universal joys”.

    The CONTENTbible channel will provide easy searching and rapid access to downloadable video for broadcast clients and media partners eager to license fresh new content for use in programming, advertising and online platforms.

    Charlie Horrell, CEO Imagen adds “LADbible have stunned everyone with their ability to harness the power of social video and create new commercial opportunities around it. We’re delighted that they have chosen Imagen to be at the core of their media operations and drive even greater value from their video library”

    About Imagen

    Imagen helps sports organisations and media companies to manage and distribute their ever growing media libraries – enabling fast, easy, secure and controlled access to content through a highly customisable content portal.

    Speed to market, greater choice and ease of access are critical to maximising the value of sports content. Imagen allows rights holders to monetise near-live video assets more effectively via a premium content distribution portal. Offering pin-point time-based video searching, instant playback, online editing and high-speed file transfers Imagen also unlocks the full commercial potential in your archive.

    With customers including the Premier League, IMG, ATP Media, Champions Hockey League, WTA and many more, Imagen implements a unique set of processes and technical expertise to ensure that video is managed in the most efficient and cost-effective way possible. As the sheer amount of video data grows throughout the world, Imagen strives to create a platform that can generate more revenue from legacy and near-live video – as well as preserving priceless sporting archives for the next generation of fans.

    www.imagenevp.com

    About LADbible

    The LADbible was founded in 2012 by co-founders Alexander “Solly” Solomou and Arian Kalantari and focused on publishing easily shareable clips, pictures and stories.

    LADbible are best known for their viral video creation. In July 2017, LADbible were the most watched video creator across the globe with 2.8 billion video views according to Tubular Labs’ monthly rankings. Their global community engages with content–spanning editorial, video, documentary and live – billions of times each and every month. Using all major platforms, they have become one of the web’s most prominent social video publishers.

    Their brands include LADbible, SPORTbible, Pretty 52, branded content agency Joyride, and licensing arm CONTENTbible.

    Ian Mottashed

    Ian Mottashed

    Ian is one of the longest-standing members of the Imagen (formerly Cambridge Imaging Systems) story. Our VP Marketing, not content with everything else he has to coordinate, somehow also manages to find time to lend his hand to a blog post or two.

    More posts by Ian Mottashed

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