NextPrevious
Levelling the media playing field in sport

Levelling the media playing field in sport

Keeping pace with, and capitalising upon, current trends in media should be a top priority for sports organisations large and small. As linear TV ratings for sport continue to decline and audiences (particularly those who are younger and more tech-savvy) migrate en masse towards a growing number of IP-based platforms, the risks of not moving with the times are clear.

By not reacting to this changing sports landscape and failing to maintain or raise their profile across all digital channels, sports organisations could risk losing audience share, relevancy, and international recognition. Falling off the radar can even prove to be the difference between winning and losing an all-important place on the IOC’s Olympics Games programme for instance – the stakes are high.

Fans are impatient for content

In recent years, sports fans have become increasingly impatient for content and it’s understandable. There’s no doubt about it, as a generation, we’re spoilt. The largest, most powerful content providers – Sky, BT, Netflix, Amazon, etc. – are all constantly pumping huge amounts of money into rights acquisitions, media production and delivery of the latest and greatest video content in order to win and retain market share of an increasingly disloyal audience. As a result, we can no longer wait a week for the next TV episode, we want the whole series to be available right away. And we can’t hold out for the fully-edited sports highlights programme, we want video clips on social media instantly.

A UNIQUE OPPORTUNITY

Nowadays every sport, no matter its level of commercial maturity, has an audience somewhere in the world. And, with popular new outlets available beyond traditional linear TV, smaller federations are able to reach these sizeable audiences online in any location, at any time. This presents a unique opportunity in which they can utilise affordable cloud technology to deliver content to fans and more easily compete for audience share – all at a fraction of the cost that was previously required to do so.

Interested to find out more about the how the advancements and the affordability of cloud-based services have levelled the media playing field in the sports industry? Our latest sports white paper, “Outsmart and Outperform: Levelling the media playing field in sport”, is packed with market insights, research and examples of sports that are taking crucial steps to embrace these changes right now. Download your copy below.

Download now

Levelling The Playing Field
Tom Halkyard

Tom Halkyard

Tom joined the Imagen Marketing team in 2015 and has since helped to build and deliver the Imagen brand through multiple channels. He also has a keen interest in sports and technology.

More posts by Tom Halkyard
  • Imagen secures £6.5m in Series B funding round

    Imagen, the leading SaaS video management platform business, has secured £6.5 million in a Series B round.

  • Sports focusing on fans

    New video delivery deals highlight fan focus

    In 2019, we should expect to see new initiatives and offerings from organisations as they look to enable wider audiences to consume their sport through new technologies, wherever they are. Here are some examples that highlight the way the industry is moving.

  • Resolutions cover

    4 Key Media Management Resolutions For 2019

    Improved media management can make you and your team’s life much simpler, make content more impactful, and save you some man hours down the road. With this in mind, I present 4 things you should consider to up your game in 2019.

  • Boxing

    Why sports should adopt boxing’s formula

    Boxing is known for its ability to generate huge interest in their one-off fights. But, with the amount of financial investment involved, it’s hard for other sports to match it. But when you stop to think about the impressive way that these events are promoted in order to build interest, there are some key takeaways that sports of all sizes should look to emulate.

  • Champions Hockey League

    Champions Hockey League Archive now available via Imagen

    The Champions Hockey League media portal provides rapid online access to broadcast partners, league members and sponsors who will be able to search an exclusive library of CHL media and download HD quality assets in just a few clicks.

  • 5 Ways Sports Can Win With Video In The Cloud

    5 Ways Sports Organisations Can Win With Video

    Cloud-based services empower sports organisations of any size to make the most of their video content to build brand, generate revenue, increase audience engagement and protect sporting legacy. Our infographic highlights 5 key ways to win with video.

  • It's high time sports organisations embraced digital

    It’s high time sports organisations embraced digital

    The changing landscape of sports consumption presents a unique opportunity for all sports federations if they can adapt their media strategy quickly.

  • Scottish Natural Heritage prepare for a new digital landscape

    Scottish Natural Heritage choose Imagen to more easily manage their content through its lifecycle and promote a more flexible way of working; geared towards internal and external collaboration.

Leave a Comment

Your email address will not be published. Required fields are marked *

NextPrevious