10 Reasons why you should be using video in your social media – part 2


    10 Reasons why you should be using video in your social media – part 2

    Share Breaking News

    A study by Hootsuite found that nearly half of American adults interact with companies on at least one social media channel. This makes social avenues a great route to announce and share your biggest news via video. Incorporating video across social media can explain concepts and provide interesting insights into your brand that would otherwise be very difficult to explain. The beauty of shattering your content is that you can keep a momentum going when you’re sharing your news, to have an even bigger impact.

    Brand Exposure

    Logos play a critical role in serving as a connection point between the company and its consumers, and their use in videos is no exception. After all, you want to ensure that your brand is exposed to its highest potential. Watermarking your videos with your logo is necessary to ensure instant brand recognition, add associative meaning to social media campaigns and build corporate identity and trust, over time.

    Increase Brand Association

    If a picture speaks 1000 words, imagine what a video is worth. It’s one thing being relevant, but this is worth very little if the quality of your video isn’t up to scratch. Bad sound and picture quality tarnishes the credibility of your message and can quickly generate negative brand associations. However, by eliminating background noise and sub-standard resolution, you could vastly improve user interaction. There’s a lot of noise out there so it’s important you cater for viewers’ decreasing attention spans by giving them fewer excuses to leave.

    Personify your Business

    Videos are a great way to let your followers see the people and processes behind the business – contributing to your brand’s transparency. It’s a great illustration of the company if you can humanise what you do, after all people do business with people. Behind the scenes videos reveal how you work and create familiarity with the people inside your brand, demonstrating why prospects should want to work with you. If you persist in posting only business-related content, people that engage with you will start to tune out if your content is not diverse, human or entertaining enough.

    Track Engagement

    It’s important to monitor your video’s progression to find out what works and, more importantly, what doesn’t. Whether your posted videos are paid campaigns or organic posts, their progress should aid future video marketing endeavours. Most social media channels have analytic features built in. Whilst views and shares are a good indicator of your videos popularity, be sure to pay close attention to click throughs and that your desired call to action is delivering.

    About Imagen


    Imagen helps organisations to manage and distribute their ever-growing media libraries – enabling fast, easy, secure and controlled access to content through a highly customisable portal.

    Imagen makes it easy to publish content direct to social media. Simply select a clip from any video with public access using the timeline navigation tool. Choose a workflow to post the media to one or more social media platforms. Multiple records can be selected from the hitlist and batch published to social media in one action. Your social media publishing workflows can also burn in watermark logos. At the point of posting, a dialogue box allows comments to be added by the user. Alternatively, default text can be set as part of the social media workflow configuration, such as “Here’s our video of the day. See more great clips at…”

    Offering pin-point time-based video searching, automated watermarking, clipping and the ability to post archive content to social media, Imagen unlocks the full potential of your content and allows you to connect with your audience more effectively.

    Ian Mottashed

    Ian Mottashed

    Ian is our Head of Product Marketing.

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