Every time a big TV or film awards show rolls around, studios, networks and production companies spend thousands of dollars sending out their shows to voters and judges on DVD. This old-fashioned approach might seem strange, but that’s the way it’s always been done. Surely it’s time for change?
To get media buyers and reviewers interested in your content, you need to find a secure way to get them to engage with it. Traditionally, you would send a ‘screener’, a preview of the content on a DVD or portable hard drive. But, once physical copies are out there in the world, you no longer have control over them.
Creating quality video content is an expensive business, so there is often a lot riding on how a reviewer or media buyer judges it. Yet, when content is sent out into the wild, it’s often without the same care and attention to detail that was used to create it. We explore the benefits of providing a premium experience.
Understanding the scale of the Olympic Games and how consumption habits have caused a change of focus for the IOC and official broadcasters towards online output.
200 million hours of irreplaceable audiovisual content are at risk of being lost forever. If we don’t act fast, 50% of that could disappear within just 10 to 15 years…
Facebook CEO Mark Zuckerberg said last year that we are entering a “Golden Age” of video, and the claim is backed up by researchers at the Cass Business School, who have found that “video will dominate internet usage in the years to come.”
While these are undoubtedly difficult times for the Energy industry, there is also a clear opportunity to invest in cultivating a culture of innovation as organisations strive to increase margins and output while using less resource. While this can prove a painful process it can also drive constant improvement, allowing organisations to emerge from thisRead more
If you’ve got a website, chances are you spent quite a lot of time getting the words right. And while that’s important, if you aren’t using audio-visual material on there as well, you could be doing yourself out of valuable click-throughs. Whatever information you want to give your customers – whether it’s instructions on howRead more
How to Monetize video So you think monetizing video starts and ends with selling your video online? It’s true that a MAM or DAM that’s capable of delivering your media online, such as Imagen, is a great way to make revenue from your premium content – either as a Subscription VOD or Footage Sales Platform. However,Read more
