Blog

Posts By Kerry Freeman

When Kerry isn't busy running marathons around the world, she's talking with leading brands in media and sports to help them manage and deliver their content more efficiently.

hollywood leaks

Hollywood’s Battle Against Video Leaks

Our new infographic highlights how the physical distribution of screener videos to voters before awards ceremonies has led to a significant increase in piracy of films and TV shows.

speed counts

When you’re delivering content, speed counts

When it comes to consuming media online, speed is everything. Media buyers will always choose to use responsive and effective content providers who provide them with the high-quality video they want as soon as possible. Is that you? It could be…

Who has access to your content?

Do you know who has access to your content? You should.

The ease of downloading premium content for free on the internet means that the figures concerning online copyright infringement are staggering. With these numbers in mind, it has never been more important to protect your premium content from potential pirates. How you distribute content is key.

The Right Way to Distribute Preview Content

The right (and wrong way) to distribute preview content

Every time a big TV or film awards show rolls around, studios, networks and production companies spend thousands of dollars sending out their shows to voters and judges on DVD. This old-fashioned approach might seem strange, but that’s the way it’s always been done. Surely it’s time for change?

Are You Losing Out To Piracy

Are you losing out to piracy on your review materials?

To get media buyers and reviewers interested in your content, you need to find a secure way to get them to engage with it. Traditionally, you would send a ‘screener’, a preview of the content on a DVD or portable hard drive. But, once physical copies are out there in the world, you no longer have control over them.

Premium Content Deserves a Premium Viewing Experience

Premium content deserves a premium viewing experience

Creating quality video content is an expensive business, so there is often a lot riding on how a reviewer or media buyer judges it. Yet, when content is sent out into the wild, it’s often without the same care and attention to detail that was used to create it. We explore the benefits of providing a premium experience.

Olympics online delivery

How the Olympics have focused video production on taking advantage of online and social

Understanding the scale of the Olympic Games and how consumption habits have caused a change of focus for the IOC and official broadcasters towards online output.

The Tape -Time is running out

200 million hours of irreplaceable audiovisual content are at risk of being lost forever. If we don’t act fast, 50% of that could disappear within just 10 to 15 years…

monetize video effectively

What is My Video Worth?

Facebook CEO Mark Zuckerberg said last year that we are entering a “Golden Age” of video, and the claim is backed up by researchers at the Cass Business School, who have found that “video will dominate internet usage in the years to come.”

Innovation

Cultivating A Culture Of Innovation

While these are undoubtedly difficult times for the Energy industry, there is also a clear opportunity to invest in cultivating a culture of innovation as organisations strive to increase margins and output while using less resource. While this can prove a painful process it can also drive constant improvement, allowing organisations to emerge from thisRead more