Maintaining a strong brand identity is key to success and the effectiveness of branded video assets is going some way towards this.
To thrive and survive, sports organisations need to be first to publish, offer a wider range of content and provide a better service – not just to fans, but also for their broadcast partners and production teams. See how Imagen version 6 can help you meet the changing needs of your audience.
New Infographic: Illegal streaming means sports businesses are losing the attention of fans. What’s caused this change, and what can be done to counteract it?
As the popularity of video as a content format continues to increase, so too does the management burden. We’ve put together a visual guide on the key things to consider when evaluating a video management platform – check it out!
Video, both in terms of popularity and the volume being produced is growing massively. With that comes a challenge – how do you manage, organise, use and distribute that video easily? Here we examine the issues, discuss the evidence behind these claims and share insights on overcoming them.
Imagen’s sister company, Screenocean, who manage clip sales for Channel 4, Channel 5, Shed Media and Clips & Footage, today announced that they have added the Reuters Video Archive to their a la carte clips sales selection.
A range of technological innovations, combined with rapid developments of new platforms, products and services, are disrupting the digital media landscape. Significant changes have been observed in the way video is produced, distributed, consumed and archived. These changes have a profound impact on the way we record, share, communicate and make sense of the world around us.
The implications of the digital transformation of video production, distribution, consumption and archiving go well beyond the emergence of new commercial opportunities and challenges for platform firms or advertisers. In our increasingly networked world, technological advances in camera technology and accessibility, development of new infrastructure and platforms for distribution and editing, and the creation ofRead more
Video is the most data-intensive and difficult to manage digital asset. As business use of video continues to grow rapidly both for marketing and operations, managing video assets effectively will become a complex task for a growing number of organisations. This includes archiving, indexing, creation of metadata for search, editing and reuse, all of whichRead more