Gemma Church

Posts By Gemma Church

Do you need to hire a digital asset manager?

When the world entered the digital age, a lot of media assets missed the boat. Stuck in an analogue wasteland, these records needed to be transformed into a digital format and stored in an accessible repository. Digital Asset Management (DAM) software, such as our Imagen Enterprise Video Platform, does most of the heavy lifting. ImagenRead more

Vlog: DAM, PAM, MAM – what are the differences?

In our first video blog, we help to demystify the differences between DAM (Digital Asset Management), PAM (Production Asset Management), and MAM (Media Asset Management) systems; three frequently used acronyms that are regularly referenced in media for business.  

DAM, PAM, thank you MAM

DAM, PAM and MAM are three acronyms, which may be casually referenced in your office, with the assumption that everybody knows not just what they mean, but what the differences are. So, what are the finer points? DAM A DAM, or Digital Asset Management system is designed to store digital assets, simply meaning files ofRead more