How top sports brands utilise video on social media

Sports viewing habits have changed, but not all sports brands have suffered. Learn about the sports brands leading the fightback and how to effectively use video on social media in our latest guide.

Why age doesn’t define your audience

Our latest report addressed the changing nature of sports viewing habits. But it’s not just Millenials driving these changes. Are you segmenting your audience appropriately?

Olympics online delivery

How the Olympics have focused video production on taking advantage of online and social

Understanding the scale of the Olympic Games and how consumption habits have caused a change of focus for the IOC and official broadcasters towards online output.

The Best of Live and Archive for Fans and Broadcasters – Imagen v6

Imagen v6 enables rights holders to market and distribute live and archive sports content to broadcasters or production companies, whilst engaging with sport fans through social.

Why it’s so important for sport brands to give audiences what they want

The way that audiences consume sports content has changed. It’s crucial for sports brands to adapt to these changes, but what’s the cause and how can these issues be addressed?

From Live to Archive

Imagen v6 accelerates the convergence of live and archive workflows, to deliver more efficient and economically scalable cloud based media management. From Live to Archive, find out how you can reach out to a new audience and do more with your media using Imagen v6.

Why the rise of near-live pirated sport content points to an underexploited business opportunity

Fans want access to near-live content as quickly as possible. Despite the surge in pirated and user-posed content, there is an opportunity for sports content owners and distributors to capitalise on.

Report: Capitalise and profit from changing sports viewing habits

With TV ratings declining, piracy on the rise, and fans viewing habits fundamentally changing, sports media owners and distributors are faced with new challenges. Discover how to protect both your brand and revenue in the modern era.

Why preserving your legacy with video archives is more important than ever

The biggest businesses in the world have made use of video archiving for much more than just storing content. Learn more about the importance of preserving your historical content in this post that looks at how Kraft Foods turned their video content into a crucial asset for it’s Cadbury’s integration.

video hosting

Understanding the risks of public video hosting vs your own secure video platform

In recent years, businesses have become increasingly reliant on video – whether for operational use, internal communications and/or brand promotion. As a result, the processes and technology used to manage and distribute these increasing volumes of video is becoming a crucial issue. Here are 4 key reasons public video hosting isn’t the quick fix you might have hoped.