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Why preserving your legacy with video archives is more important than ever

The biggest businesses in the world have made use of video archiving for much more than just storing content. Learn more about the importance of preserving your historical content in this post that looks at how Kraft Foods turned their video content into a crucial asset for it’s Cadbury’s integration.

video hosting

Understanding the risks of public video hosting vs your own secure video platform

In recent years, businesses have become increasingly reliant on video – whether for operational use, internal communications and/or brand promotion. As a result, the processes and technology used to manage and distribute these increasing volumes of video is becoming a crucial issue. Here are 4 key reasons public video hosting isn’t the quick fix you might have hoped.

Media management solution: building the business case

For people who aren’t directly involved in media production, management or distribution, it’s hard to understand why the need for a sophisticated media management solution is so pressing. Here, we explore how “the people in pain” can get buy-in and secure budget through producing a robust business case.

5 reasons why a good media management platform is so important to marketing departments

The statistics speak for themselves; the ability to quickly distribute promotional video content online is key to the success of your marketing efforts. It’s where your audience are, it accounts for a big chunk of your marketing budget – here’s how to make the whole process much more efficient.

Cyber Security Feature

Cybersecurity: Understanding Your Content’s Value

The more valuable your media is, the greater the risk of cyber threats and leaks. It is therefore important that media organisations take steps to assess the lifecycle of their content, giving careful consideration to who requires access to the media and who does not.

WTA Media

WTA Media chooses Imagen to power tournament media distribution for broadcasters

WTA Media, a partnership between the Women’s Tennis Association (WTA) and Perform Group, has collaborated with Imagen to create an online broadcast content distribution portal, enabling their broadcast partners to access the very latest high-resolution footage from the worldwide professional tennis tour for women.

What is the problem with YouTube?

Although YouTube remains a key hosting platform, Imagen provides a more secure, navigable and ad-free portal, ensuring a truly customised brand experience.

10 reasons why your business needs a corporate newsroom

In an age of insta-media, your business can’t afford to lag behind. Whether you’re a car manufacturer, pharma giant, sports broadcaster or corporate enterprise, you need to be at the forefront of the in-house media centre scene. And you need to be working with a company which knows how to optimize your assets and bring your newsroom to life.

Accelerate Business Globally Using Video

Whether you are an experienced video veteran or new to the video world, there are several benefits video can offer when you need to reach your global employees.

Understanding Video Monetization Platforms

Video monetization platforms are not rare. But to find a service which suits exactly what your business needs is a little more complicated.