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Ian Mottashed

Posts By Ian Mottashed

Ian is one of the longest-standing members of the Imagen (formerly Cambridge Imaging Systems) story. Our VP Marketing, not content with everything else he has to coordinate, somehow also manages to find time to lend his hand to a blog post or two.

How top sports brands utilise video on social media

Sports viewing habits have changed, but not all sports brands have suffered. Learn about the sports brands leading the fightback and how to effectively use video on social media in our latest guide.

Why age doesn’t define your audience

Our latest report addressed the changing nature of sports viewing habits. But it’s not just Millenials driving these changes. Are you segmenting your audience appropriately?

Why it’s so important for sport brands to give audiences what they want

The way that audiences consume sports content has changed. It’s crucial for sports brands to adapt to these changes, but what’s the cause and how can these issues be addressed?

Rajiv Ouseph – The Use of Video in Sport

The use of video has certainly developed during my playing career. For our sport, video is a crucial tool to critique our game and connect with our fans.

move the goalposts

Give sports fans a real piece of the action

One of the great things about the internet is that it can connect people from different parts of world together. No matter where you're from, sport is one thing people are always going to bond over or engage with. Love it or hate it, it’s something everyone has an opinion on. But everyone will agreeRead more