Blog

Your content needs a safe pair of hands

The majority of businesses worry that their media management isn’t secure enough. Does that sound familiar? Find out how Imagen can help you to protect your content.

10 Reasons why you should be using video in your social media – part 2

Video is becoming an increasingly important part of the promotional mix. Here are 10 reasons why you should be using video in your social media.

Media management solution: building the business case

For people who aren’t directly involved in media production, management or distribution, it’s hard to understand why the need for a sophisticated media management solution is so pressing. Here, we explore how “the people in pain” can get buy-in and secure budget through producing a robust business case.

The benefits of retaining ALL your video footage

You can never truly know where and when you might need video content. If you needed proof that this is the case, the behind the scenes story of Ridley Scott’s ‘Blade Runner’ should be enough to convince you.

Cyber Security Feature

Cybersecurity: Understanding Your Content’s Value

The more valuable your media is, the greater the risk of cyber threats and leaks. It is therefore important that media organisations take steps to assess the lifecycle of their content, giving careful consideration to who requires access to the media and who does not.

Do you need to hire a digital asset manager?

When the world entered the digital age, a lot of media assets missed the boat. Stuck in an analogue wasteland, these records needed to be transformed into a digital format and stored in an accessible repository. Digital Asset Management (DAM) software, such as our Imagen Enterprise Video Platform, does most of the heavy lifting. ImagenRead more

When it comes to branding – consistency is key

A brand sets your business apart from your competitors. It is the foundation of your company’s reputation and directly influences buying decisions. Well-managed brands are quickly accessible, consistent brands. Unfortunately, it’s easy to overlook brand consistency in today’s world of multiple media outlets and the plethora of marketing materials available to promote your business. ThereRead more

Cloud archiving – is it for you?

A few years ago, ‘clouds’ were just fluffy things in the sky that rain came out of. And although they’re still that, when we talk about cloud these days we often mean something entirely different – systems and software that no longer lives on our desks, in our server rooms or on our networks butRead more