How top sports brands utilise video on social media

Sports viewing habits have changed, but not all sports brands have suffered. Learn about the sports brands leading the fightback and how to effectively use video on social media in our latest guide.

Why age doesn’t define your audience

Our latest report addressed the changing nature of sports viewing habits. But it’s not just Millenials driving these changes. Are you segmenting your audience appropriately?

Why it’s so important for sport brands to give audiences what they want

The way that audiences consume sports content has changed. It’s crucial for sports brands to adapt to these changes, but what’s the cause and how can these issues be addressed?

Why the rise of near-live pirated sport content points to an underexploited business opportunity

Fans want access to near-live content as quickly as possible. Despite the surge in pirated and user-posed content, there is an opportunity for sports content owners and distributors to capitalise on.

Report: Capitalise and profit from changing sports viewing habits

With TV ratings declining, piracy on the rise, and fans viewing habits fundamentally changing, sports media owners and distributors are faced with new challenges. Discover how to protect both your brand and revenue in the modern era.

Why preserving your legacy with video archives is more important than ever

The biggest businesses in the world have made use of video archiving for much more than just storing content. Learn more about the importance of preserving your historical content in this post that looks at how Kraft Foods turned their video content into a crucial asset for it’s Cadbury’s integration.

Understanding Video Monetization Platforms

Video monetization platforms are not rare. But to find a service which suits exactly what your business needs is a little more complicated.

Rajiv Ouseph – The Use of Video in Sport

The use of video has certainly developed during my playing career. For our sport, video is a crucial tool to critique our game and connect with our fans.

Imagen 5

Imagen launches Imagen 5 at BVE 2017

Cambridge, UK – 14th February 2017 – Imagen Ltd, announced today that it has launched the latest version of its award-winning Imagen Enterprise Video Platform, Imagen 5. The latest update has been built with both content owners and their customers in mind, providing the most efficient platform for managing and monetizing video content.   WithRead more

The Digital Transformation of Video

A range of technological innovations, combined with rapid developments of new platforms, products and services, are disrupting the digital media landscape. Significant changes have been observed in the way video is produced, distributed, consumed and archived. These changes have a profound impact on the way we record, share, communicate and make sense of the world around us.