Blog

Ian Mottashed

Posts By Ian Mottashed

Ian is our Head of Product Marketing.

Interactive

Interactive and Personalised, but Slow Progress

The blurring boundaries between video producers and consumers, and between professionals and amateurs, combined with the ubiquity of digital cameras, networks, and video editing, uploading and streaming software and services, are creating opportunities to turn video into interactive and personalised experiences, although progress has been much slower than expected. For over 10 years, new start-upsRead more

On Demand

Non-Linear and On-Demand

The rapid growth of Netflix, Amazon Prime and other on-demand services and various time-shifted applications (such as BBC iPlayer or DVR time-shifted viewing) have further fuelled the speculation about the demise of the linear, programmed TV.