Blog

Ian Mottashed

Posts By Ian Mottashed

Ian is our Head of Product Marketing.

What is a media management platform (and why should you care?)

Does your organisation struggle to find its video, images and other media content? An automated media management platform stores your valuable assets, from promotional marketing content through to operational video.

10 things you didn’t know your business video could do

Video is being used extensively for business communications, but many companies still don’t make the most of it. How can it help you to solve your problems?

World Cup trends

How are viewer trends evolving at the World Cup?

The magnitude of the World Cup, in terms of viewership and consumer interest, makes it one of the most popular sporting spectacles in the world. But evolving trends in consumption behaviour suggest that fans will be watching the coverage very differently compared to four years ago.

Are your videos delivering the desired results?

Exhibiting at the Marketing Technology Expo proved to be a valuable insight into how industries are using video in their corporate communications. It was refreshing to be approached by visitors from a range of sectors, from hospitality to raw material production, who were eager to find out more about our latest features in Imagen version 6.

Video’s popularity and its impact on business video

Video’s popularity and its impact on business video

Video, both in terms of popularity and the volume being produced is growing massively. With that comes a challenge – how do you manage, organise, use and distribute that video easily? Here we examine the issues, discuss the evidence behind these claims and share insights on overcoming them.

Archive Video in American Presidential Elections – Part 2

The influence of video in American campaigns in the digital age is profound and complex and is becoming a central component of candidates’ strategies.

Archive Video in American Presidential Elections

The influence of video in American campaigns in the digital age is profound and complex and is becoming a central component of candidates’ strategies.

Jordanne Whiley MBE – using video to preserve sporting legacy

I first picked up a racket when I was 3 while in Israel while my Dad was taking part in a tournament. The games were recorded for broadcast so I’m told, but I have no idea if any of the footage still exists. Once again, I would have loved to see my Dad in action at those games.

Drone racing set to take off

Drone racing is quickly gaining momentum on the eSports scene and with so much video content being generated, this only adds to the complexity of storage.

What are SVOD, TVOD, AVOD?

Video consumption habits are changing but, underneath the technology, a range of business models both limit and enable our access to content. We explore the difference between SVOD, TVOD and AVOD models of consumption.