Tom Halkyard

Posts By Tom Halkyard

Tom joined the Imagen Marketing team in 2015 and has since helped to build and deliver the Imagen brand through multiple channels. He also has a keen interest in sports and technology.

Olympics online delivery

How the Olympics have focused video production on taking advantage of online and social

Understanding the scale of the Olympic Games and how consumption habits have caused a change of focus for the IOC and official broadcasters towards online output.

monetize video effectively

What is My Video Worth?

Facebook CEO Mark Zuckerberg said last year that we are entering a “Golden Age” of video, and the claim is backed up by researchers at the Cass Business School, who have found that “video will dominate internet usage in the years to come.”

4 reasons construction companies can rely on video

Construction across the region reports a 5 year high In the South East, London’s skyline is changing dramatically, with almost double the number of tall buildings in the pipeline compared to two years ago, and only three planning applications rejected over the past 12 months. Since this time last year, a total of 119 new buildingsRead more


The State of Communication

It’s the beginning of a new year; a time for reflection. Evaluation of the past year and expectations for the 12 months that follow. The development of new technologies tends to dominate the headlines when looking back at years passed, as it can have such an impact on how we act and think. In recentRead more

monetize video

How to Monetize video – it’s not all about the sale

How to Monetize video So you think monetizing video starts and ends with selling your video online? It’s true that a MAM or DAM that’s capable of delivering your media online, such as Imagen, is a great way to make revenue from your premium content – either as a Subscription VOD or Footage Sales Platform. However,Read more