Blog

Tom Halkyard

Posts By Tom Halkyard

Tom joined the Imagen Marketing team in 2015 and has since helped to build and deliver the Imagen brand through multiple channels. He also has a keen interest in sports and technology.

Boxing

Why sports should adopt boxing’s formula

Boxing is known for its ability to generate huge interest in their one-off fights. But, with the amount of financial investment involved, it’s hard for other sports to match it. But when you stop to think about the impressive way that these events are promoted in order to build interest, there are some key takeaways that sports of all sizes should look to emulate.

5 Ways Sports Can Win With Video In The Cloud

5 Ways Sports Organisations Can Win With Video

Cloud-based services empower sports organisations of any size to make the most of their video content to build brand, generate revenue, increase audience engagement and protect sporting legacy. Our infographic highlights 5 key ways to win with video.

It's high time sports organisations embraced digital

It’s high time sports organisations embraced digital

The changing landscape of sports consumption presents a unique opportunity for all sports federations if they can adapt their media strategy quickly.

Are college sports making the most of their media?

As the popularity of college sports has increased, athletic departments have had to become more sophisticated and hone their media asset management and delivery systems. However, a large majority could well be passing up this fantastic opportunity.

10 Reasons why you should be using video in your social media – part 2

Video is becoming an increasingly important part of the promotional mix. Here are 10 reasons why you should be using video in your social media.

10 Reasons why you should be using video in your social media

Video is becoming an increasingly important part of the promotional mix. Here are 10 reasons why you should be using video in your social media.

5 Ways Consumer Tech Adapted To Increased Demand For Video In 2017

2017 has seen another big leap in video consumption and the implications of this ever-increasing demand for content has certainly influenced advancements in consumer technology in the last 12 months. Technology manufacturers and online social media platforms have both used our increased demand for video content to make their products more desirable by increasing ourRead more

5 reasons why a good media management platform is crucial for preserving your brand

The statistics speak for themselves; the ability to quickly distribute promotional video content online is key to the success of your marketing efforts. It’s where your audience are, it accounts for a big chunk of your marketing budget – here’s how to make the whole process much more efficient.

Imagen User Forum - V6 Preview

New V6 Features Previewed At Imagen User Forum

Imagen hosted its inaugural User Forum event last week at Channel 4’s cinema in London, UK. The event provided a platform for customers from the sports, media and enterprise industries to congregate and see, amongst client case studies and a discussion around the product roadmap, a preview of the new features that users can expect in the upcoming release, Imagen v6.

Blogs are dead – long live the vlog

(Before I do anything else, I’m going to start with a disclaimer to say that I do realise the irony of writing a text-based blog post telling you that vlogs are better. I can only apologise.) These days, pretty much any company worth their salt has some kind of blog. They’re easy to set upRead more