Blog

Are college sports making the most of their media?

As the popularity of college sports has increased, athletic departments have had to become more sophisticated and hone their media asset management and delivery systems. However, a large majority could well be passing up this fantastic opportunity.

10 Reasons why you should be using video in your social media – part 2

Video is becoming an increasingly important part of the promotional mix. Here are 10 reasons why you should be using video in your social media.

10 Reasons why you should be using video in your social media

Video is becoming an increasingly important part of the promotional mix. Here are 10 reasons why you should be using video in your social media.

5 Ways Consumer Tech Adapted To Increased Demand For Video In 2017

2017 has seen another big leap in video consumption and the implications of this ever-increasing demand for content has certainly influenced advancements in consumer technology in the last 12 months. Technology manufacturers and online social media platforms have both used our increased demand for video content to make their products more desirable by increasing ourRead more

5 reasons why a good media management platform is crucial for preserving your brand

The statistics speak for themselves; the ability to quickly distribute promotional video content online is key to the success of your marketing efforts. It’s where your audience are, it accounts for a big chunk of your marketing budget – here’s how to make the whole process much more efficient.

Imagen User Forum - V6 Preview

New V6 Features Previewed At Imagen User Forum

Imagen hosted its inaugural User Forum event last week at Channel 4’s cinema in London, UK. The event provided a platform for customers from the sports, media and enterprise industries to congregate and see, amongst client case studies and a discussion around the product roadmap, a preview of the new features that users can expect in the upcoming release, Imagen v6.

Blogs are dead – long live the vlog

(Before I do anything else, I’m going to start with a disclaimer to say that I do realise the irony of writing a text-based blog post telling you that vlogs are better. I can only apologise.) These days, pretty much any company worth their salt has some kind of blog. They’re easy to set upRead more

move the goalposts

Give sports fans a real piece of the action

One of the great things about the internet is that it can connect people from different parts of world together. No matter where you're from, sport is one thing people are always going to bond over or engage with. Love it or hate it, it’s something everyone has an opinion on. But everyone will agreeRead more

viral marketing

Ten top tips for getting your video to go viral

We love to think that videos going viral is something that happens all on its own. That internet users come across something they think is awesome and, before you know it, they’ve shared it so much that everyone’s talking about it. Unfortunately that just isn’t the case. Even the best videos need a bit ofRead more

Power of video

The hidden power of video

If you’ve got a website, chances are you spent quite a lot of time getting the words right. And while that’s important, if you aren’t using audio-visual material on there as well, you could be doing yourself out of valuable click-throughs. Whatever information you want to give your customers – whether it’s instructions on howRead more