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Will Pitt

Posts By Will Pitt

Will heads up our sports division helping sports brands around the world to more effectively manage and distribute their video content. He is also a keen member of the growing Imagen running club!

Sport’s greatest fairy tales

Here are a few iconic sporting stories to inspire the way you manage your content.

The Lewis Hamilton guide to setting yourself up for success

Learn about the three Hamilton-inspired strategies that all sports executives can apply to their business.

When tech made champions: five digital innovations in sport

Discover what technology have transformed the way athletes trains and sporting organisations thrive.

Why women’s sport is now big business

With the growth of women’s sports afforded by new channels to reach audiences and changing perceptions, the commercial outlook has never been so positive.

Women in sport

The rise, fall and rise of women’s sport

Thanks to new and expanding broadcast channels, a wide range of women’s sports are beginning to enjoy a surge in popularity and commercial success.

Champions Hockey League

Champions Hockey League Archive now available via Imagen

The Champions Hockey League media portal provides rapid online access to broadcast partners, league members and sponsors who will be able to search an exclusive library of CHL media and download HD quality assets in just a few clicks.

Scottish Natural Heritage prepare for a new digital landscape

Scottish Natural Heritage choose Imagen to more easily manage their content through its lifecycle and promote a more flexible way of working; geared towards internal and external collaboration.

International Weightlifting Federation (IWF) raise the bar with Imagen

The new fully branded IWF Media Portal will enable broadcasters, newsrooms and media partners to access the latest content during competitions.

How top sports brands utilise video on social media

Sports viewing habits have changed, but not all sports brands have suffered. Learn about the sports brands leading the fightback and how to effectively use video on social media in our latest guide.

Why age doesn’t define your audience

Our latest report addressed the changing nature of sports viewing habits. But it’s not just Millenials driving these changes. Are you segmenting your audience appropriately?