Blog

Tom Halkyard

Posts By Tom Halkyard

Tom joined the Imagen Marketing team in 2015 and has since helped to build and deliver the Imagen brand through multiple channels. He also has a keen interest in sports and technology.

Boxing

Why sports should adopt boxing’s formula

Boxing is known for its ability to generate huge interest in their one-off fights. But, with the amount of financial investment involved, it’s hard for other sports to match it. But when you stop to think about the impressive way that these events are promoted in order to build interest, there are some key takeaways that sports of all sizes should look to emulate.

5 Ways Sports Can Win With Video In The Cloud

5 Ways Sports Organisations Can Win With Video

Cloud-based services empower sports organisations of any size to make the most of their video content to build brand, generate revenue, increase audience engagement and protect sporting legacy. Our infographic highlights 5 key ways to win with video.

It's high time sports organisations embraced digital

It’s high time sports organisations embraced digital

The changing landscape of sports consumption presents a unique opportunity for all sports federations if they can adapt their media strategy quickly.

Imagen User Forum - V6 Preview

New V6 Features Previewed At Imagen User Forum

Imagen hosted its inaugural User Forum event last week at Channel 4’s cinema in London, UK. The event provided a platform for customers from the sports, media and enterprise industries to congregate and see, amongst client case studies and a discussion around the product roadmap, a preview of the new features that users can expect in the upcoming release, Imagen v6.

WTA Media

WTA Media chooses Imagen to power tournament media distribution for broadcasters

WTA Media, a partnership between the Women’s Tennis Association (WTA) and Perform Group, has collaborated with Imagen to create an online broadcast content distribution portal, enabling their broadcast partners to access the very latest high-resolution footage from the worldwide professional tennis tour for women.

sports logger

Discoverability crucial for satisfying increased demand for sports content

Sports footage is one of the most popular and sought after products across the world and fantastically lucrative for sports federations, leagues and broadcasters alike – but fulfilling this demand represents a huge test.

Jordanne Whiley MBE – using video to preserve sporting legacy

I first picked up a racket when I was 3 while in Israel while my Dad was taking part in a tournament. The games were recorded for broadcast so I’m told, but I have no idea if any of the footage still exists. Once again, I would have loved to see my Dad in action at those games.

Drone racing set to take off

Drone racing is quickly gaining momentum on the eSports scene and with so much video content being generated, this only adds to the complexity of storage.

Imagen & Sport, a match made in heaven

Every sporting federation from Cricket to Kabaddi will no doubt have some form of tape library, it’s important to transfer the history so programmes can continue to be made, and our attachment to the event will last longer.

monetize video effectively

What is My Video Worth?

Facebook CEO Mark Zuckerberg said last year that we are entering a “Golden Age” of video, and the claim is backed up by researchers at the Cass Business School, who have found that “video will dominate internet usage in the years to come.”