Blog

Hannah Massey

Posts By Hannah Massey

Hannah has been a part of the Imagen family for over twelve years and plays a key role in evolving Imagen's video management platform to respond to ongoing industry changes.

Who is viewing your video content?

Incorporating video analytics can help you measure user behaviour, find insights about usage, and drive real change that improve your business performance.

How to brand your video assets the easy way

Maintaining a strong brand identity is key to success and the effectiveness of branded video assets is going some way towards this.

Imagen appoints Chief Revenue Officer to drive US operations

Imagen, the leading SaaS video management platform business, has appointed Ryan Rolf as Chief Revenue Officer for the Americas region.

Media management solution: building the business case

For people who aren’t directly involved in media production, management or distribution, it’s hard to understand why the need for a sophisticated media management solution is so pressing. Here, we explore how “the people in pain” can get buy-in and secure budget through producing a robust business case.

What is the problem with YouTube?

Although YouTube remains a key hosting platform, Imagen provides a more secure, navigable and ad-free portal, ensuring a truly customised brand experience.

Imagen 5

Imagen launches Imagen 5 at BVE 2017

Cambridge, UK – 14th February 2017 – Imagen Ltd, announced today that it has launched the latest version of its award-winning Imagen Enterprise Video Platform, Imagen 5. The latest update has been built with both content owners and their customers in mind, providing the most efficient platform for managing and monetizing video content.   WithRead more

The Digital Transformation of Video

A range of technological innovations, combined with rapid developments of new platforms, products and services, are disrupting the digital media landscape. Significant changes have been observed in the way video is produced, distributed, consumed and archived. These changes have a profound impact on the way we record, share, communicate and make sense of the world around us.

Video Implications

The implications of the digital transformation of video production, distribution, consumption and archiving go well beyond the emergence of new commercial opportunities and challenges for platform firms or advertisers.  In our increasingly networked world, technological advances in camera technology and accessibility, development of new infrastructure and platforms for distribution and editing, and the creation ofRead more

Archiving

Archiving and Collection Management

Video is the most data-intensive and difficult to manage digital asset.  As business use of video continues to grow rapidly both for marketing and operations, managing video assets effectively will become a complex task for a growing number of organisations.  This includes archiving, indexing, creation of metadata for search, editing and reuse, all of whichRead more

Consumption

Video Consumption

Alongside the technological push, the digital transformation of video production and distribution is also fuelled by the rapidly growing video consumption by the public on multiple devices/screens via different channels.  The volume of video consumption has been growing at unprecedented speed.  In addition to traditional TVs and desktop computers, the proliferation of smartphones and tabletRead more