Although YouTube remains a key hosting platform, Imagen provides a more secure, navigable and ad-free portal, ensuring a truly customised brand experience.
Video consumption habits are changing but, underneath the technology, a range of business models both limit and enable our access to content. We explore the difference between SVOD, TVOD and AVOD models of consumption.
We live in a world where organisations increasingly think of themselves as brands. As a brand, your identity needs to be at the centre of the customer experience. Whether that’s shopping for a new kettle or buying video content the rules are fundamentally the same.
So, you’ve used Imagen to build yourself a branded website to host your videos. The next step is to make some money out of it. But how, exactly, do you make that happen? Here are our top five tips for making cash from your content. 1. Use videos to sell your products Okay, so thisRead more
Back when I was at school (which is more years ago than I care to mention), watching a video in the classroom was a special treat – something that generally only happened on Friday afternoons (my favourite was the history teacher who used to show us Blackadder videos – although he may be the reasonRead more