Blog

Tom Halkyard

Posts By Tom Halkyard

Tom joined the Imagen Marketing team in 2015 and has since helped to build and deliver the Imagen brand through multiple channels. He also has a keen interest in sports and technology.

Sports focusing on fans

New video delivery deals highlight fan focus

In 2019, we should expect to see new initiatives and offerings from organisations as they look to enable wider audiences to consume their sport through new technologies, wherever they are. Here are some examples that highlight the way the industry is moving.

Boxing

Why sports should adopt boxing’s formula

Boxing is known for its ability to generate huge interest in their one-off fights. But, with the amount of financial investment involved, it’s hard for other sports to match it. But when you stop to think about the impressive way that these events are promoted in order to build interest, there are some key takeaways that sports of all sizes should look to emulate.

5 Ways Sports Can Win With Video In The Cloud

5 Ways Sports Organisations Can Win With Video

Cloud-based services empower sports organisations of any size to make the most of their video content to build brand, generate revenue, increase audience engagement and protect sporting legacy. Our infographic highlights 5 key ways to win with video.

It's high time sports organisations embraced digital

It’s high time sports organisations embraced digital

The changing landscape of sports consumption presents a unique opportunity for all sports federations if they can adapt their media strategy quickly.

hollywood leaks

Hollywood’s Battle Against Video Leaks

Our new infographic highlights how the physical distribution of screener videos to voters before awards ceremonies has led to a significant increase in piracy of films and TV shows.

speed counts

When you’re delivering content, speed counts

When it comes to consuming media online, speed is everything. Media buyers will always choose to use responsive and effective content providers who provide them with the high-quality video they want as soon as possible. Is that you? It could be…

Who has access to your content?

Do you know who has access to your content? You should.

The ease of downloading premium content for free on the internet means that the figures concerning online copyright infringement are staggering. With these numbers in mind, it has never been more important to protect your premium content from potential pirates. How you distribute content is key.

Why take the risk? How your organisation can learn from Google and avoid internal video leaks. 

Handling sensitive video assets can be stressful for organisations if they don’t have the right tools. Whether it’s Town Hall meetings or other video recordings, a lack of control can spell trouble for security, compliance and the reputation of the brand. Here are 3 tips to help you avoid leaks.

It’s in the mail – Imagen version 7

As a communications medium, email is facing stiff competition from its sexier, younger cousin – video. By 2021 a million minutes of video will cross global IP networks every second. Are we ready for video? What can we learn from the evolution of email to help us predict the future of video?

The essential tech considerations for live-streamed Town Halls

When planning to live-stream your organisation’s Town Hall meeting, it’s tempting to try and use an existing system within your business to record and broadcast the video. Here are 4 key reasons why tools like Skype or GoTo Meeting don’t quite cut it.