Blog

Posts By Kerry Freeman

When Kerry isn't busy running marathons around the world, she's talking with leading brands in media and sports to help them manage and deliver their content more efficiently.

Premium Content Deserves a Premium Viewing Experience

Premium content deserves a premium viewing experience

Creating quality video content is an expensive business, so there is often a lot riding on how a reviewer or media buyer judges it. Yet, when content is sent out into the wild, it’s often without the same care and attention to detail that was used to create it. We explore the benefits of providing a premium experience.

Are your videos delivering the desired results?

Exhibiting at the Marketing Technology Expo proved to be a valuable insight into how industries are using video in their corporate communications. It was refreshing to be approached by visitors from a range of sectors, from hospitality to raw material production, who were eager to find out more about our latest features in Imagen version 6.

video hosting

Understanding the risks of public video hosting vs your own secure video platform

In recent years, businesses have become increasingly reliant on video – whether for operational use, internal communications and/or brand promotion. As a result, the processes and technology used to manage and distribute these increasing volumes of video is becoming a crucial issue. Here are 4 key reasons public video hosting isn’t the quick fix you might have hoped.

5 Ways Consumer Tech Adapted To Increased Demand For Video In 2017

2017 has seen another big leap in video consumption and the implications of this ever-increasing demand for content has certainly influenced advancements in consumer technology in the last 12 months. Technology manufacturers and online social media platforms have both used our increased demand for video content to make their products more desirable by increasing ourRead more

What is the problem with YouTube?

Although YouTube remains a key hosting platform, Imagen provides a more secure, navigable and ad-free portal, ensuring a truly customised brand experience.

Video Big Data

Video is the next big thing in Big Data

Big Data has been around the IT industry for a long time, but now video has emerged as the next great information source for companies, enabling them to learn about consumers, collaborate with partners and for everyone to gain an understanding of the world around them.

monetize video effectively

What is My Video Worth?

Facebook CEO Mark Zuckerberg said last year that we are entering a “Golden Age” of video, and the claim is backed up by researchers at the Cass Business School, who have found that “video will dominate internet usage in the years to come.”

On Demand

Non-Linear and On-Demand

The rapid growth of Netflix, Amazon Prime and other on-demand services and various time-shifted applications (such as BBC iPlayer or DVR time-shifted viewing) have further fuelled the speculation about the demise of the linear, programmed TV.

alternative to youtube

Why YouTube isn’t always the answer

The case for an alternative to YouTube You’ve just finished making an ace instructional video showing your customers how to use your latest product. (Haven’t done that yet? Take a look at our post on making instructional videos Steven Spielberg would be proud of). What do you do with it now? You’re probably thinking ‘I’llRead more