Video Implications


Video Implications

The implications of the digital transformation of video production, distribution, consumption and archiving go well beyond the emergence of new commercial opportunities and challenges for platform firms or advertisers.  In our increasingly networked world, technological advances in camera technology and accessibility, development of new infrastructure and platforms for distribution and editing, and the creation of new communities around video, are collectively transforming the way we experience products, services, arts and culture.  The lowering of technological, financial and skill barriers are empowering billions of people around the world to become video makers, consumers, critics and re-mixers.


The digital transformation of video is contributing to the emergence of new cultures and new conventions developed around global, regional and local conversations supported by video Video implicationscommunications.  In particular, ubiquitous and accessible video capture, distribution and consumption technologies are empowering people to participate in these global conversations.  By changing the way we communicate, video is changing the way we relate to and do business with each other.  More fundamentally, it is contributing to a power shift: it is no longer the producers and senders who are in charge.  We are all becoming video makers, producers, consumers, critics and re-mixers of the world around us.  We can determine which network to join, who we communicate with, and what to receive and share.  Today, broadband and mobile networks have become increasingly ubiquitous.  With further advances in camera technology and network accessibility, new developments in platforms for distribution and editing, new communities built around video will emerge, which will bring new ways for us to experience the world through video.  The development of VR and AR may further transform the way we interact and share experiences with one another.  Video is making our society more connected than ever before, with profound social, political and economic implications for all.

  • Press Association - Imagen Video Platform

    PA Invests In Video Content With Imagen

    Press Association has upgraded its Imagen Enterprise Video Platform to take advantage of the latest features that will help to make its vast archive of video content easier to search.

  • Video Management – the elegant way to serve your content, and your brand

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  • Imagen ltd history

    Sustaining 20 years of growth – Imagen Ltd

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  • Imagen Showcases New Version Of Award-winning Enterprise Video Platform At NAB 2016

    Imagen Ltd, which celebrates its 20th anniversary this year, will present Imagen 4, the new version of its Enterprise Video Platform, on stand SL5022 at NAB 2016.

  • Part 2: What is a sports archive, and why should you care about yours?

    Part 2 – Last time we started talking about what a sports archive is, and why you should be paying closer attention to yours. Let’s pick up where we left off…

  • Part 1: What is a sports archive, and why should you care about yours?

    Regardless of what sport you help to run, you’re all trying to achieve the same thing – Develop your sport. Developing your sport, and the participation thereof, hinges on your ability to do one thing. Get your sport or club in front of an audience and engage them.

  • Archiving

    Archiving and Collection Management

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  • Distribution

    Video Distribution

    The transformation of video distribution is equally significant.  We have witnessed rapid growth of on-demand video via digital networks to multiple screens (TVs as well as tablets and mobile phones), although the predicted demise ofRead more

  • Production

    Video Production

    The digital transformation of video production is facilitated by a series of incremental technological and business innovations, which are collectively leading to radical changes. While high quality professional video production remains expensive and time consuming, the lowering of technological, financial and skill barriers for video production to virtually nothing for billions of people has resulted in the explosive growth of video production in recent years.

  • 7 key considerations when evaluating video management solutions

    7 key considerations when evaluating video management solutions

    As the popularity of video as a content format continues to increase, so too does the management burden. We’ve put together a visual guide on the key things to consider when evaluating a video management platform – check it out!

  • The Digital Transformation of Video

    A range of technological innovations, combined with rapid developments of new platforms, products and services, are disrupting the digital media landscape. Significant changes have been observed in the way video is produced, distributed, consumed and archived. These changes have a profound impact on the way we record, share, communicate and make sense of the world around us.

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