How to get the most out of your video


    How to get the most out of your video

    From the early days of the internet, the entire media sector has undergone a revolution which has contributed to the use of video (in business) increasing exponentially. Film makers and producers are creating an abundance of high quality content that is meticulously planned and scaled to specific project needs. However, as the cost of production continues to rise, creating what the current situation and audience demands is only half of the problem.

    Typically, production budgets do not stretch beyond content creation as content is often forgotten beyond distribution deals. Content is frequently stored on LTO tapes and forgotten. Sound familiar?

    Commissioned projects produce hours of broadcast quality footage that could easily be used by somebody else in the future, GVs, stock imagery etc. The footage can, and should, be saved for future use – It isn’t right that this is just buried away on LTO, never to be seen again. The problem is that many companies don’t have the capacity or budget to store these vast libraries of assets.

    Investing in a media management solution might be considered expensive, but this is subjective. It is important to recognise the limitations of not possessing one in the future. If all additional content is stored appropriately, it can be very useful indeed – saving you valuable time and money. The reality is that your content is needed when there is contextual relevance. Upcycling your content allows you to effortlessly interact with trending topics, integrate pre-existing footage into new projects or provide a valuable resource for staff training. After all, it is in your business’ interests to get the most out of their initial investment.

    Every cost has an associated value

    Whilst you may not be obliged to store your media assets, you could be missing an opportunity. As your digital assets grow, you should consider the long-term implications of managing them effectively, and preserving them. You may already possess a cloud solution but unless you have the associated metadata attached, it just becomes another repository for your media and this isn’t sustainable. Every cost has an associated value and it isn’t practical to wait for a problem to arise. Ultimately, what you need is for your content to be organised and accessible. There are so many routes to stakeholder fulfilment once you’re organised, giving you the spring board to exploit the untapped potential in your content and help to grow your brand.

    For your collections to have any long-term shelf life and remain accessible you need to hone your media management strategy, and this doesn’t have to be expensive. The flexibility of public cloud infrastructure and video management software allows you to pay through annual subscriptions – allowing you to “pay as you grow” your content library. Imagen helps businesses to manage, distribute and monetise their ever-growing media libraries – enabling fast, secure and controlled access to content through a highly customisable web platform. A unique set of processes and 20 years of technical development ensure that media is managed in the most efficient and cost-effective way possible.

    As the sheer amount of video data grows throughout the world, Imagen provides the platform that will deliver more value from your video library, provide a premium experience for a broad range of users and keep your content safe for the future.


    Find out why leading media companies choose Imagen Media Centre to manage, search and provide access to their large and valuable media libraries.

    Kerry Freeman

    When Kerry isn't busy running marathons around the world, she's talking with leading brands in media and sports to help them manage and deliver their content more efficiently.

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