Blog

Imagen 5 breaks the video barrier

Imagen version 5 helps busy media managers bring their content to market quicker – and deliver the best user experience for a global audience   For media managers, keeping on top of an existing collection and dealing with incoming content on a daily basis is a constant challenge. Content owners want the best for theirRead more

Maximize operational efficiency with drone video

Businesses worldwide are discovering the benefits and challenges of integrating Unmanned Aircraft Systems into their operations. As oil and gas companies explore the possibilities UAS can bring to their businesses, a significant percentage of market share is now shifting to this industry.

What are SVOD, TVOD, AVOD?

Video consumption habits are changing but, underneath the technology, a range of business models both limit and enable our access to content. We explore the difference between SVOD, TVOD and AVOD models of consumption.

Communicate ideas

Stories that inspire your clients

When talking to Imagen customers and prospects, it became clear that one of the major challenges facing companies is how to manage and distribute corporate video content that enhances the corporate narrative. How do you successfully create a clear vision and cultivate a corporate culture that enables the successful delivery of the business’ strategic andRead more

Video Big Data

Video is the next big thing in Big Data

Big Data has been around the IT industry for a long time, but now video has emerged as the next great information source for companies, enabling them to learn about consumers, collaborate with partners and for everyone to gain an understanding of the world around them.

Tom Blake

Has cloud storage become another commodity?

CEO Tom Blake claimed that he couldn’t recollect a technology that has seen as quick a transformation from ground-breaking advancement to a commodity as cloud storage/ infrastructure has seen in the last few years. Let’s look at how that’s come around and what the next steps are.

monetize video effectively

What is My Video Worth?

Facebook CEO Mark Zuckerberg said last year that we are entering a “Golden Age” of video, and the claim is backed up by researchers at the Cass Business School, who have found that “video will dominate internet usage in the years to come.”

Video

The Changing Directions of Video

It’s bigger than just video consumption… The digital transformation of video is changing our assumptions about the nature of video, how it is made, what it is for, where it is shown and how it is used. These changes are reflected in a series of emerging trends that will collectively reshape our economy and culture.

Video

Immersive and Virtual

The most anticipated – and potentially radical and even revolutionary – change in the direction of video is likely to come from the mass adoption of virtual reality (VR) and augmented reality (AR) in the next few years.  This could potentially dwarf all the other changes we discussed.  However, there have been numerous unsuccessful attemptsRead more

Interactive

Interactive and Personalised, but Slow Progress

The blurring boundaries between video producers and consumers, and between professionals and amateurs, combined with the ubiquity of digital cameras, networks, and video editing, uploading and streaming software and services, are creating opportunities to turn video into interactive and personalised experiences, although progress has been much slower than expected. For over 10 years, new start-upsRead more