Wishing you all a fun-filled, peaceful holiday from the team at Imagen!
We’d like to say a big thank you to our existing clients who continue to trust us with their valuable video and to all those who have joined us this year – including:
Imagen launched two major platform updates this year.
In January, we took a bold step into the world of live streaming and social media publishing with the release of Imagen version 6.
From Live 2 Archive, here was one powerful platform that could take care of all your media operations. Imagen version 6 didn’t just manage and distribute video at scale, it could now stream, capture and log live feeds, and then archive the finished files for access later. Speed to market was key in the new version; now the live feed or captured file could can be clipped and sent to broadcast clients or audiences eager for up to the minute information on social media.
Find out more about Imagen v6
With unprecedented demand for new content worldwide, many businesses struggle to stay on top of the large volumes of video they generate daily and make it easily accessible to a wide range of clients, internal users and consumer audiences.
In addition to all the great new features on offer in version 6, Imagen version 7 launched in July and gave content owners the power to manage and distribute video at scale – elastic storage and transcode power to process any amount of video and prepare it for access on connected devices in the fastest time possible.
Intuitive new ‘in-page’ editing features also allow system owners to take total control of the user experience and easily customise page layouts, add menus and interactive elements using simple point and click editing tools.
Find out more about Imagen v7
Sony post feature film on YouTube by mistake…
It’s likely you never intended to watch the film Khali the Killer. However, there was a brief opportunity to watch it free of charge when Sony Pictures Entertainment inadvertently posted the full film instead of the trailer on YouTube in July.
The video has since been removed, and while social media lit up with Smart Aleks gloating they had seen a movie they weren’t supposed to (and let’s be honest, probably never intended to), it does highlight a major problem within the media and entertainment industry. Valuable content is being distributed inefficiently and with inadequate security in place – leading to red faces and more importantly lost revenue through piracy.
We covered this in our white paper: The Future of Premium Distribution
Live company announcements and video conferences that deal with sensitive subjects can cause havoc when not handled properly. In September, Google saw the potential for fallout when an internal video leaked on the internet which showed executives expressing their dismay at Donald Trump’s election win in 2016. Whether it’s Town Hall meetings or other corporate video recordings, a lack of control can undermine trust within the workplace and damage brand reputation.
From loss of files to loss of revenue, the cost of poor media management can be catastrophic for businesses.
We covered these issues in our white paper: Are town hall meetings failing you, your attendees and your brand?
The $50 billion dollar business…
The Broadcast and Media industry is now worth $50 billion according to the latest research from the IABM (International Association of Broadcast Manufacturers). Old guard video hardware and software vendors are still in the game but product development tilts towards an industry increasingly dominated by IP based distribution and production.
As traditional broadcast technology and linear TV continues to fragment, it seems inevitable that the video industry will be increasingly disrupted by tech companies that weren’t always interested in the media and entertainment business. In particular, two teams with deep pockets are fighting for digital dominance – China’s BAT made up of Baidu, Alibaba and Tencent are taking on FAANG – an international team including Facebook, Apple, Amazon, Netflix and Google.
New standards will encourage innovation and collaboration
2018 was the year when the standards for IP distribution and interoperability were finally accepted. SMPTE announced the approval of SMPTE 2110 – the standards suite for carrying content over internet protocol (IP).
SMPTE 2110 will help broadcast engineers develop an entirely new set of applications and workflows that leverage information technology protocols and infrastructure.
Combined with the NMOS (Networked Media Open Specification) from AMWA (Advanced Media Workflow Association), which helps identify devices, connections and resources on a network, it means that IP broadcasting has never looked so well organised – and will no doubt encourage more innovation and collaboration.