What is Digital Asset Management? (DAM)

Organize and access digital files


Digital Asset Management or DAM systems allow people and teams to easily manage massive or complex portfolios of rich media content—from one central interface.

Best suited to brand assets and large unruly text-based media files—spreadsheets, presentations and word documents etc.—a multi-functional Digital Asset Management system makes it easier to group, search and distribute content; reducing duplication of assets, controlling security and streamlining workflows.

Manage high volumes of digital assets


How do you keep on top of rapidly growing volumes of video content and digital assets? And more importantly, how do you store, manage, archive, access and keep it all safe?

If you’ve ever tried locating a specific image or email from tens of thousands of digital assets, spread across hundreds (or thousands) of electronic folders—and failed, found an old version, or lost valuable hours in your day—a Digital Asset Management solution could make life a lot easier.

Digital Asset Management software centralises all your resources into a cloud-based library, making them accessible from any device—and from any location. Files are stored in a secure database, which can be segmented and personalised according to who needs to access it.

No more wasted hours untangling digital spaghetti


When a Digital Asset Management solution is installed, important assets tend to get used more frequently, extending the value of your digital content and ensuring consistency of brand and message across your organisation.

People save valuable time searching for files, leaving them free to get on with doing what they do best. This means improved workflows and a reduction in costly mistakes, such as duplicate purchases or using the wrong file.

A central DAM repository also improves third-party integration, accelerates approval processes and makes for higher employee productivity: with fewer ‘aaargh’ and more ‘ooh’ moments.


Is Digital Asset Management right for you?


Keeping track of your rich media content can feel a bit like herding cats. Increasing volumes of rich media content require a robust and effective system to manage it. Otherwise, it becomes difficult to find anything, and a real headache to keep track of.

With a Digital Asset Management solution, geographically dispersed people can work together seamlessly on projects; media managers enjoy flexible ‘drag and drop’ user management; third parties integrate effortlessly; users benefit from powerful search and smart engagement tools; and audiences enjoy media archives with whip-smart functionality.

What type of content is right for DAM?


If you’re like the majority of forward-thinking business, you’re amassing huge stockpiles of digital assets, but finding it an ever increasing challenge to keep it accessible, usable and centralised.

DAM’s are best suited to rich media content, such as photos, presentations, images and documents. However, they can sometimes struggle to cope with larger media type files and formats, particularly video. That’s when a Media Asset Management solution comes into play.

A Media Asset Management system is a subset of DAM. It offers exactly the same functionality and benefits as a Digital Asset Management system, but with greater processing power and capacity.

If you are producing growing volumes of video content, or already have libraries you need to more easily and safely manage, you could benefit from a Media Asset Management system.

Imagen’s flexible, adaptable and cost-effective Enterprise Video Platform is designed precisely for this purpose.  Read how it can you help your business here.

media management

Are you looking for a MAM or PAM?

Media Asset Management offers a highly scalable solution primarily for the secure long-term archiving of digital assets, with a focus on rigorous or large video files. Find out more here.

Production Asset Management enables the fast movement of assets within a production workflow. For instance, where teams need to collaborate on digital media production and keep multiple revisions.