– US debut for Imagen 4, which offers monetization, user analytics and extended third party integration –
Cambridge, UK – 10 March 2016 – Imagen Ltd, which celebrates its 20th anniversary this year, will present Imagen 4, the new version of its Enterprise Video Platform, on stand SL5022 at NAB 2016.
As the desire for more content continues to grow, media organisations need simple, scalable and secure systems that enable them to manage and monetise their media archives. The latest release of Imagen Enterprise Video Platform enables content owners to create new revenue streams from online Subscription VOD packages, search large amounts of media using transcripts from audio tracks and track advanced user analytics for insight into audience engagement. New API and workflow extensions mean Imagen users can extend their systems and integrate with third party services. Imagen is a truly scalable platform with the unique capability to deliver high resolution media content to a global audience through a self-contained distribution network, allowing international broadcasters to avoid the need for expensive CDNs.
Tom Blake, CEO, Imagen, said, “We have spent considerable time mapping out the challenges that face the media and entertainment industry in the coming years and focused on solving them today; how to offer our clients certainty over the security and integrity of their data, how to offer new revenue streams for under-utilised content, and how to optimise the solution architecture to align with trends in computing. Imagen 4 allows users to get the most from their creative content, preserving assets for the long term and enabling controlled access through a customisable website.”