A new era for your sporting legacy, from digitisation of historic moments in your sport, through to world-leading representation; presented in a premium content distribution platform. Imagen and IMG Media have formed a unique partnership to provide new and existing customers with the opportunity to manage, distribute and preserve archive media.








In today’s world, demand for access, faster delivery and versioning is growing at a rate that many organisations are struggling to keep up with.

Imagen and IMG have formed a partnership that specialises in bespoke media management and content licensing to generate revenue, address the complexities of discoverability and representation for the world’s most recognisable sporting moments.

Maintain presence of your brand throughout the user journey by digitising your valuable content for secure, rapid distribution and searchable access amongst broadcasters, clubs, teams, federations, governing bodies and commercial partners.

Representation and Media Migration Management

IMG offer a suite of professional digitisation and onboarding services designed to migrate your media from existing and historical formats and ensure your valuable media libraries are organised, easily accessible and ready for a digital future with a long-term strategy in place.

For sports organisations, the value of their content is often time sensitive – so the quicker it can be accessed by broadcasters and production teams, the higher the value. Utilising IMG’s experienced team of sports loggers, in tandem with Imagen’s cloud-based media logger tool, means time-based metadata can easily be applied to your archive. In addition to newly produced content via live video feeds in real time instant indexing.

Through a bespoke Imagen platform (IMG Replay), IMG is able to offer an exclusive online rights and representation catalogue of coverage and programming. IMG has the largest dedicated sports archive in the world with collections of premium footage from global sports leagues, federations and entertainment.

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IMG Replay’s collection holds 400,000+ hours of content dating back over 120 years, with 25,000+ hours currently available on and includes event footage, highlights, interviews, ISOs and fully-produced programming, available in 4K, 3D and HD.

Working with leading rights holders including ATP Media, Giro D’Italia, International Olympic Committee, International Paralympic Committee, Premier League, Serie A and Wimbledon, alongside brands wholly owned by IMG or the wider Endeavour Group such as UFC, New York Fashion Week and Miss Universe, you can license premium footage and programming at the touch of a button. 


Take control of your legacy with Imagen’s fully-branded intuitive video platform for the fastest, most effective way to distribute your media to trusted partners.

Allowing clubs, leagues and federations to proactively market their brand and sport to stakeholders and engage sport fans with classic clips from your archive. or the latest near-live action fresh from a tournament in your platform by sharing through social media channels.

Reach global audiences by live streaming your content to provide immediate access, real time logging and clipping to social media. With powerful publishing workflows available, you can syndicate your live clips to multiple social platforms in just one click – meaning you can publish higher volumes of content faster and provide a superior service for your audiences.

Granular defined access controls keep you in total control of your media and powerful management tools help integrate with third party metadata sources to automate and accurately inform your media without the need for hardware.

Trusted by leading brands such as Premier League, ATP Media, WTA Media, BWF and ITF, Imagen offers your audience a new world of interaction for your sport in a premium platform experience and the fastest delivery of high-resolution content.


IMG & Imagen provide everything you need to maximise the value of your near-live media and archive content. Fill in the form below for more information.