Your marketing department is heavily investing in the creation and distribution of branded content online.
If you don’t protect your brand assets, managing them and this process appropriately, you risk valuable investment going to waste as well as damage being done to your brand image. Brand preservation and preventing inconsistencies are crucial.
So, how can you cater for marketing’s needs without jeopardising the integrity of your brand?
Present your case for a media management solution to the board, in a language that they’ll understand in order to secure budget and get buy-in.
It’s easy to understand why marketing are so keen to utilise content online. How can this initiative be supported while retaining an element of control?
Find out why leading media companies choose Imagen Media Centre to manage their media libraries and securely deliver their video to partners and customers around the world.