ATP Media

    ATP Media

    ATP Media wanted Imagen to develop a unique solution to store their vast video archive, whilst linking up the latest videos to their existing media sales website.


    ATP Media is the global sales, broadcast production and worldwide distribution arm of the Barclays ATP World Tour Finals, ATP World Tour Masters 1000 and ATP World Tour 500 tournaments. ATP Media was formed in 2001 as Tennis Properties Limited to provide the centralised exploitation and host broadcast production for the worldwide television and digital broadcast rights to the Barclays ATP World Tour Finals, ATP World Tour Masters 1000 and ATP World Tour 500 tournaments. ATP Media has unrivalled access and expertise in broadcast production of men’s professional tennis with an end to end solution for global broadcasters incorporating rights sales, multi-platform production and worldwide satellite delivery.

    Imagen came up with the solution to provide two Imagen Enterprise Video Platforms to manage and publish ATP Media’s unique portfolio of tennis archive, alongside any newly produced content.

    Video courtesy of ATP Media


    The first Imagen system takes new content from ATP Media’s tournaments and publishes the media as it is generated. The system also manages ATP Media’s existing archive, enabling broadcasters and other clients to search, playback, make clips and request content to license. The archive content, which will span from 1990 to the present day, includes full match action, player ISO, specially filmed behind-the-scenes footage, hi-motion, FreeD and Spidercam compilations, interviews, and tournament and city scenics. The ATP Media archive covers global tennis archive from some of the largest tournaments including the ATP World Tour Finals, the Miami Open, Indian Wells and the Paris Masters.

    See it for yourself:

    Tim Jobling, CTO Imagen Ltd, said: “This project is the perfect example of how adaptable Imagen can be, demonstrating our ability to create a system tailored to fit our clients’ demands.”

    A unique Imagen Enterprise Video Platform, developed to link up RSS feeds in an existing media website to the ATP Media Archive.

    The second Imagen system is used by ATP Media to curate and present the newly produced content to its groundbreaking Broadcast Portal. Secure links are provided so broadcasters, news agencies and other clients can download the high resolution content. The Imagen system has been stripped down to simply store and display video content, linking up with the data from the first Imagen system.

    Ian Appleton, Applications Specialist at Imagen Ltd commented: “This was a completely unique project. The second of the Imagen portals has been developed around ATP Media’s individual requirements utilising a separate stripped down Imagen system purely to host video and expose it to an existing ATP Media website via RSS feeds. These feeds are automatically updated as new content is added to the system immediately after being broadcast. By doing so, ATP Media have been able to provide ultimate ease of use for their media clients with secure direct links eliminating the need for additional log in requirements to access or download video clips held on the second Imagen website.”

    Tom Blake, Managing Director, Imagen Ltd said: “Imagen provides all the tools required to create a branded website with all the back-end functionality, security and reliability needed to share and take care of highly valuable content. We’re very pleased that Imagen has enabled ATP Media to present and monetize its unique tennis archive.”

    “We needed a secure system that would enable us to present archive content in an attractive way to our broadcasters and other clients, making it simple for them to access both archive and newly produced content the moment it became available. Imagen provided all the components we needed to share our media easily and securely.”

     Stuart Watts, COO, ATP Media

    ATP Media
    Imagen Case Study