Cimpress is the world leader in mass customisation, with an established portfolio of brands, including Vistaprint, Albelli, Drukwerkdeal, Pixartprinting, Exaprint, WIRmachenDRUCK, among others. For more than 20 years, the company has focused on developing software and manufacturing capabilities that transform traditional markets in order to make customised products accessible and affordable to everyone. That portfolio serves small businesses, graphic, designers and consumers across multiple customer segments across many applications for mass customisation. The company produces more than 46 million unique ordered items a year via its network of computer integrated manufacturing facilities.
Maintaining business agility and keeping up with the market, or staying ahead of it, is a cornerstone of successful companies. 70% of companies that were on the Fortune 1000 list ten years ago have now gone, as a result of changing market conditions. Making a business more agile can boost performance, improve customer satisfaction and shorten project implementation.
Like a growing number of enterprises, Cimpress produces hundreds of videos each year. Many need to be accessed by employees all over the world, at times very shortly after the video is created.
“While we produce content in a variety of formats, we have found that video can be more effective than a PowerPoint presentation or a text document when making a connection with people is paramount, said Cheryl Wadsworth, Director, Corporate Communications, Cimpress.
Unsurprisingly, video is also one of the most data intensive and difficult to manage digital assets. Storing, indexing, creating metadata for search, editing and reuse, all put significant pressures on corporate IT infrastructure. Cimpress had to find a video management solution that allowed the organisation to seamlessly and efficiently manage its growing video archive.
“The number of videos we needed to share across our various businesses was growing by the week, said Liam McDonnell, Lead Communications Specialist at Cimpress. “Email was out of the question due to the large file size and the strain that can put on our servers. We also had to consider that a constant flow of email attachments and links could pose a security risk if it led to an employee opening a non-verified link or untrustworthy attachment.”
In 2014, video traffic represented 64 percent global consumer internet; by 2019 that will have increased to 80 percent according to Cisco. While the increased adoption of advanced video communications in the enterprise segment will cause business IP traffic to grow by a factor of two between 2014 and 2019.1
Cimpress decided to implement Imagen as its internal video sharing platform, hosting hundreds of videos for their global workforce of 6,500 employees in 40 offices across the world. The content ranges in style and size, from CEO messages, to business presentations, product demonstrations, company successes and achievements, and ‘telepresence’ meetings where confidential information is sometimes shared. The new video management platform by Imagen can upload and index large videos while at the same time providing quick and easy access.
The Imagen Enterprise Video Platform helps companies of all sizes and industries to preserve and navigate their ever growing media libraries. This ensures fast, easy, secure and controlled access to content through a highly-customisable site.
“The introduction of the video site will also increase efficiency and security for our employees and save time by using just one centralised location to archive and access our media, rather than disparate storage devices and cloud portals”
Jay Moran, Vice President of Technology Operations, Cimpress.
The flexibility of Imagen’s video platform means Cimpress can tailor it to its needs, from matching the company’s brand requirements to configuring user group permissions for sensitive content. Synchronised with Cimpress’ intranet, the platform allows users to enter the video portal securely with their company login credentials. Security and inbox capacity also increases because large videos are no longer manually distributed, which reduces the risk of employees opening non-verified links or untrustworthy attachments.
“Undoubtedly, the number, size and use of video is going to increase and having a video management platform such as Imagen that provides scalability while maintaining speed and easy access is vital to our continued business success,” said Liam McDonnell, Lead Communications Specialist at Cimpress.
“Through their new internal media portal, Cimpress prove that they are ahead of the game in terms of laying the right foundations for their growing media library. Businesses around the world are embracing media content to communicate with customers and staff and we’re thrilled that Imagen is regarded as the company of choice for organisations seeking to manage this content in an innovative and digitally enabled way” said Tom Blake, CEO of Imagen Ltd.